Moral Revolution 
The information on this page was last updated 6/2/2026. If you see errors or omissions, please email: [email protected]
Summary
In a generation overwhelmed by conflicting messages about love, lust and relationships, Moral Revolution is a company of radicals helping to define healthy sexuality. We promote a culture of love, honor, respect and freedom by providing resources that equip and empower society to live in wholeness.
Contact information
Mailing address:
Moral Revolution
20 Lake Blvd
Redding, CA 96003
Website: moralrevolution.com
Phone: (318) 465-2757
Organization details
EIN: 270696466
CEO/President: Kris Vallotton
Chairman: Kris Vallotton
Board size: 8
Founder: Kris Vallotton
Ruling year: 2010
Tax deductible: Yes
Fiscal year end: 07/31
Member of ECFA: No
Member of ECFA since:
Purpose
We believe when people get a taste of the freedom and wholeness God has for them, they will leave shame behind, and build healthy relationships and families, transforming societies from the inside out.
Mission statement
We're on a mission to see the next generation walk uncompromisingly in God's design for wholeness, marriage, sex, and identity.
Statement of faith
Articles
| 6/19/2026 | Life Action Ministries No Longer Files Form 990, Falls Into 'Exercise Caution' Category |
Donor confidence score
Show donor confidence score details
To understand our donor confidence score, click here.
Transparency grade
D
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Christian Growth
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 269 of 1420 | 14 of 72 |
| Fund acquisition rating | | 74 of 1420 | 6 of 72 |
| Resource allocation rating | | 1081 of 1420 | 55 of 72 |
| Asset utilization rating | | 214 of 1421 | 10 of 72 |
To understand our financial efficiency ratings, click here.
Financial ratios
| Funding ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 6% | 0% | 0% | 0% | 0% | 0% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 4% | 0% | 0% | 0% | 0% | 0% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 74% | 86% | 76% | 76% | 72% | 75% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 4% | 0% | 0% | 0% | 0% | 0% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 26% | 14% | 24% | 24% | 28% | 25% |
| Operating ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Program expense ratio Program expense ratio = Program services / Total expenses | 80% | 75% | 75% | 75% | 88% | 88% |
Spending ratio Spending ratio = Total expenses / Total revenue | 98% | 89% | 116% | 85% | 85% | 100% |
Program output ratio Program output ratio = Program services / Total revenue | 80% | 67% | 87% | 64% | 74% | 87% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 2% | 11% | -16% | 15% | 15% | 0% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 3% | 82% | -448% | 76% | 71% | 5% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 13% | 25% | 25% | 25% | 12% | 12% |
| Investing ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 1.11 | 3.22 | 6.00 | 2.35 | 3.19 | 6.64 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.43 | 1.00 | 1.01 | 1.01 | 1.04 | 1.08 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 1.89 | 3.23 | 6.05 | 2.37 | 3.30 | 7.17 |
| Liquidity ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Current ratio Current ratio = Total current assets / Total current liabilities | 10.83 | 0.00 | 0.00 | 0.00 | 23.62 | 9.68 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.07 | 0.00 | 0.00 | 0.00 | 0.04 | 0.10 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 5.77 | 3.71 | 1.98 | 5.06 | 3.48 | 1.50 |
| Solvency ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 9% | 50% | 82% | 45% | 19% | 45% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 0% | 0% | 0% | 0% | 0% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 72% | 16% | 3% | 23% | 26% | 8% |
Financials
| Balance sheet | |||||
| Assets | 2024 | 2023 | 2022 | 2020 | 2019 |
| Cash | $152,058 | $89,324 | $166,896 | $151,097 | $58,512 |
| Receivables, inventories, prepaids | $5,847 | $5,847 | $5,810 | $10,032 | $7,580 |
| Short-term investments | $0 | $0 | $0 | $0 | $0 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $157,905 | $95,171 | $172,706 | $161,129 | $66,092 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $292 | $824 | $1,664 | $5,697 | $5,294 |
| Other long-term assets | $2 | $2 | $0 | $0 | $0 |
| Total long-term assets | $294 | $826 | $1,664 | $5,697 | $5,294 |
| Total assets | $158,199 | $95,997 | $174,370 | $166,826 | $71,386 |
| Liabilities | 2024 | 2023 | 2022 | 2020 | 2019 |
| Payables and accrued expenses | $0 | $0 | $0 | $6,823 | $6,827 |
| Other current liabilities | $0 | $0 | $0 | $0 | $0 |
| Total current liabilities | $0 | $0 | $0 | $6,823 | $6,827 |
| Debt | $0 | $0 | $0 | $0 | $0 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $78,550 | $78,550 | $78,758 | $24,221 | $25,638 |
| Total long-term liabilities | $78,550 | $78,550 | $78,758 | $24,221 | $25,638 |
| Total liabilities | $78,550 | $78,550 | $78,758 | $31,044 | $32,465 |
| Net assets | 2024 | 2023 | 2022 | 2020 | 2019 |
| Without donor restrictions | $79,649 | $17,447 | $95,612 | $135,782 | $38,921 |
| With donor restrictions | $0 | $0 | $0 | $0 | $0 |
| Net assets | $79,649 | $17,447 | $95,612 | $135,782 | $38,921 |
| Revenues and expenses | |||||
| Revenue | 2024 | 2023 | 2022 | 2020 | 2019 |
| Total contributions | $496,115 | $376,414 | $367,353 | $453,347 | $356,960 |
| Program service revenue | $32,027 | $11,203 | $0 | $41,293 | $48,552 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $0 | $0 | $0 | $0 | $0 |
| Other revenue | $47,111 | $110,247 | $114,833 | $133,768 | $70,457 |
| Total other revenue | $79,138 | $121,450 | $114,833 | $175,061 | $119,009 |
| Total revenue | $575,253 | $497,864 | $482,186 | $628,408 | $475,969 |
| Expenses | 2024 | 2023 | 2022 | 2020 | 2019 |
| Program services | $384,483 | $433,707 | $306,967 | $465,879 | $415,772 |
| Management and general | $125,683 | $142,322 | $102,487 | $63,853 | $58,119 |
| Fundraising | $0 | $0 | $0 | $1,815 | $0 |
| Total expenses | $510,166 | $576,029 | $409,454 | $531,547 | $473,891 |
| Change in net assets | 2024 | 2023 | 2022 | 2020 | 2019 |
| Surplus (deficit) | $65,087 | ($78,165) | $72,732 | $96,861 | $2,078 |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | $65,087 | ($78,165) | $72,732 | $96,861 | $2,078 |
Compensation
| Name | Title | Compensation |
| Daniel Maddry | Director | $42,500 |
| Elles Maddry | Director | $14,167 |
Compensation data as of: 7/31/2024
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 6/2/2026. To update the information below, please email: [email protected]