Scarlet Hope 
The information on this page was last updated 3/23/2026. If you see errors or omissions, please email: [email protected]
Summary
Scarlet Hope is the only national ministry combining consistent face-to-face outreach inside the adult industry with innovative digital engagement that connects us directly with women.
We go where others cannot go.
We stay when others walk away.
Your support equips us to use every tool available to bring the hope of Jesus coast to coast.
Contact information
Mailing address:
Scarlet Hope
P.O. Box 6542
Louisville, KY 40206
Website: scarlethope.org
Phone: (502) 409-4673
Email: [email protected]
Organization details
EIN: 270804557
CEO/President: Rachelle Starr
Chairman: Rachelle Starr
Board size: 10
Founder: Rachelle Starr
Ruling year: 2017
Tax deductible: Yes
Fiscal year end: 06/30
Member of ECFA: Yes
Member of ECFA since: 2018
Purpose
Our vision is to go and tell every woman in the adult entertainment industry about Jesus until each one has encountered the hope of the gospel.
This is not a slogan. It is our mandate.
Mission statement
We exist to share the hope and love of Jesus with women in the adult entertainment industry through consistent outreach, discipleship, and community.
Statement of faith
We believe the Bible is the Inspired Word of God.
The Old and New Testaments, in their entirety, constitute the written Word of God and are without error in the original manuscripts. They were written by men, through the inspiration of the Holy Spirit, and are therefore fully authoritative in all matters for the follower of Christ.
2 Timothy 3:16 | 2 Peter 1:21 | Proverbs 30:5 | John 17:17 | Romans 15:4
We believe that God exists eternally in Trinity: Father, Son, and Holy Spirit.
There is one God, infinite, eternal, and unchangeable in His being, wisdom, power, holiness, love, justice, goodness, and truth, eternally existing in three persons: Father, Son, and Holy Spirit, who desires that we should know Him intimately and live a life of fulfillment through the pursuit of His glory.
John 1:1-2 | Matthew 28:19 | 1 Corinthians 12:4-6 | Jude 20-21
We believe that Jesus Christ lived a sinless life, died on a cross, was buried, and rose from the grave to redeem sinful humanity.
Jesus is the one True God, begotten not made. He became human, conceived by the Holy Spirit, born of the virgin Mary, and made His dwelling among us, living a full life without sin. His perfect life and death on the cross provide the only atonement that satisfies the righteous requirements of God for the sinner. The death of Jesus Christ fully and finally paid for sin, and was redemptive, substitutionary, and efficacious. The historic fact of Jesus Christ's resurrection from the dead testifies powerfully to His deity and is itself humanity's ultimate hope. Jesus Christ will make a personal and imminent return to the earth; this return is a sanctifying "hope" having vital bearing on the life of every Christian.
Matthew 1:18 | 2 Corinthians 5:21 | Hebrews 4:15 | Mark 15:24 | Mark 16:1-8 | Hebrews 9:26 | Colossians 1:13 | Romans 3:23
We believe that the Holy Spirit transforms hearts and minds to live according to the name of Jesus. We believe that as a Christ-follower we are to be baptized in the name of the Father, Son, and Holy Spirit.
The Holy Spirit bears persuasive testimony to the realities of Jesus Christ. The Holy Spirit is the personal, divine third member of the Godhead. He convicts the world of sin and its consequences; He brings repentance and faith to the believer; He indwells the believer with the radical life of Jesus Christ; He gives gifts to every believer for mutual service within the body of Christ; He unites each believer in the Body of Christ and seals them in that relationship; He bears the fruit of Christian character in the lives of every believer; He guides, instructs, and empowers the believer for godly living and service. He is worshipped with the Father and the Son.
2 Corinthians 3:18 | Ephesians 1:13 | Acts 1:8 | Acts 2:38 | Acts 2:41 | Matthew 28:19
We believe all humans are sinful and in need of salvation. Salvation is the gift of God brought to humans by grace alone and received by faith in the Lord Jesus Christ.
God has created every person in the image of God, but we have fallen into sin, and are therefore lost; only through the regeneration by the Holy Spirit can we obtain salvation and spiritual life. All humans are sinners and face the judgment of God. The shed blood of Jesus Christ and His resurrection provide the only ground for justification and only those who place faith in Jesus Christ and initiate a relationship with God on the basis of the work of Christ are delivered from the wrath of God toward sin required by His holy character. Those who receive Jesus Christ by faith are said by Holy Scripture to be justified, regenerated, redeemed, and adopted in the divine family as co-heirs with Christ of all the blessings of the Godhead. We proclaim that all persons must consciously repent of their sins and confess that Jesus Christ is Savior and Lord.
Romans 3:23 | Romans 3:12 | Acts 4:12 | 1 Thessalonians 5:9 | Titus 2:11 | Ephesians 2:8 | Romans 3:25 | Romans 5:1
We believe that God has created all humans in His image. He has created them uniquely male and female.
All humans are created in God's image; therefore, all human life is sacred. In creating humans as male and female, God communicated His image in harmonious interpersonal relationships, equality of personhood and important and a distinction in role and authority.
Genesis 1:27 | Ephesians 5:21-33 | Colossians 3:18-19 | Titus 1:6 | 1 Timothy 2:11-15 | 1 Timothy 3:2 | 1 Corinthians 14:33-35
We believe that the church is a spiritual body made up of all believers everywhere for all time.
All Christians in all times and in all places have been united into a single body by God's design. This resultant union is called the Body of Christ.
Ephesians 1:22-23 | Ephesians 5:25 | John 10:16 | Ephesians 4:11-13 | 1 Corinthians 12:12-30
We believe in the Local Church.
Christ commanded that all Christians band together in assembly for instruction, worship, service, and fellowship. These assemblies are called local churches. Scarlet Hope is not a local church. We are Christ followers that are serving together and sharing the Gospel with our community. Everyone that serves at Scarlet Hope must be a member of a local church. The people that we meet through Scarlet Hope are directed to one of several local churches that we have a good relationship with and encouraged to become active members.
Ephesians 5:16-19 | Colossians 1:28 | Acts 2:42-27
We believe that Jesus will return to earth to judge all people and to rule and reign with His saints forever.
All people will be resurrected to give account of their lives before God. The believer in Christ will be resurrected to everlasting blessedness and joy in the presence of God. The unbeliever will be resurrected to judgment and everlasting conscious punishment.
Titus 2:12-13 | Philippians 3:20 | Matthew 24:44 | Matthew 25:21 | 2 Thessalonians 4:15-18 | Acts 17:30-31 | Romans 2:5-7 | Romans 14:10-12 | 2 Corinthians 5:10
Articles
| 5/8/2026 | Watered Gardens, LifePath Christian Ministries Earn Highest Donor Confidence Score |
Donor confidence score
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To understand our donor confidence score, click here.
Transparency grade
A
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Anti-Trafficking
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 964 of 1420 | 17 of 22 |
| Fund acquisition rating | | 992 of 1420 | 16 of 22 |
| Resource allocation rating | | 1382 of 1420 | 22 of 22 |
| Asset utilization rating | | 180 of 1421 | 5 of 22 |
To understand our financial efficiency ratings, click here.
Financial ratios
| Funding ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 7% | 12% | 9% | 5% | 7% | 8% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 7% | 11% | 8% | 5% | 7% | 8% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 97% | 90% | 88% | 99% | 94% | 100% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 8% | 9% | 7% | 6% | 4% | 8% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 3% | 10% | 12% | 1% | 6% | 0% |
| Operating ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Program expense ratio Program expense ratio = Program services / Total expenses | 83% | 60% | 47% | 43% | 33% | 35% |
Spending ratio Spending ratio = Total expenses / Total revenue | 96% | 116% | 105% | 93% | 160% | 97% |
Program output ratio Program output ratio = Program services / Total revenue | 76% | 70% | 49% | 40% | 53% | 34% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 4% | -16% | -5% | 7% | -60% | 3% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 11% | -35% | -13% | 14% | -34% | 3% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 10% | 30% | 46% | 52% | 62% | 57% |
| Investing ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 1.06 | 1.92 | 2.12 | 1.59 | 0.69 | 0.87 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.51 | 2.75 | 3.38 | 3.50 | 2.93 | 2.08 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 1.77 | 5.28 | 7.17 | 5.55 | 2.04 | 1.81 |
| Liquidity ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Current ratio Current ratio = Total current assets / Total current liabilities | 16.94 | 13.90 | 4.47 | 9.18 | 37.42 | 52.79 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.06 | 0.07 | 0.22 | 0.11 | 0.03 | 0.02 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 6.53 | 2.11 | 1.30 | 1.93 | 5.73 | 6.50 |
| Solvency ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 7% | 24% | 25% | 22% | 23% | 21% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 16% | 18% | 18% | 23% | 20% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 88% | 40% | 35% | 49% | 110% | 91% |
Financials
| Balance sheet | |||||
| Assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Cash | $213,908 | $234,488 | $247,633 | $248,123 | $444,766 |
| Receivables, inventories, prepaids | $89,869 | $0 | $0 | $13,752 | $33,752 |
| Short-term investments | $2,536 | $1,437 | $0 | $0 | $0 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $306,313 | $235,925 | $247,633 | $261,875 | $478,518 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $487,656 | $561,757 | $618,435 | $506,713 | $518,820 |
| Other long-term assets | $47,337 | $0 | $0 | $0 | $0 |
| Total long-term assets | $534,993 | $561,757 | $618,435 | $506,713 | $518,820 |
| Total assets | $841,306 | $797,682 | $866,068 | $768,588 | $997,338 |
| Liabilities | 2025 | 2024 | 2023 | 2022 | 2021 |
| Payables and accrued expenses | $22,034 | $52,826 | $26,984 | $6,999 | $9,064 |
| Other current liabilities | $0 | $0 | $0 | $0 | $0 |
| Total current liabilities | $22,034 | $52,826 | $26,984 | $6,999 | $9,064 |
| Debt | $132,991 | $145,518 | $159,270 | $173,516 | $202,987 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $44,549 | $0 | $0 | $0 | $0 |
| Total long-term liabilities | $177,540 | $145,518 | $159,270 | $173,516 | $202,987 |
| Total liabilities | $199,574 | $198,344 | $186,254 | $180,515 | $212,051 |
| Net assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Without donor restrictions | $641,732 | $462,842 | $551,008 | $400,936 | $618,170 |
| With donor restrictions | $0 | $136,496 | $128,806 | $187,137 | $167,117 |
| Net assets | $641,732 | $599,338 | $679,814 | $588,073 | $785,287 |
| Revenues and expenses | |||||
| Revenue | 2025 | 2024 | 2023 | 2022 | 2021 |
| Total contributions | $1,247,412 | $1,413,010 | $1,461,699 | $313,466 | $888,666 |
| Program service revenue | $60,409 | $93,118 | $20,541 | $0 | $0 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $5,479 | $318 | ($12,486) | $20,413 | $306 |
| Other revenue | $78,637 | $104,154 | $0 | $0 | $0 |
| Total other revenue | $144,525 | $197,590 | $8,055 | $20,413 | $306 |
| Total revenue | $1,391,937 | $1,610,600 | $1,469,754 | $333,879 | $888,972 |
| Expenses | 2025 | 2024 | 2023 | 2022 | 2021 |
| Program services | $976,117 | $796,375 | $584,506 | $178,436 | $302,812 |
| Management and general | $492,695 | $773,224 | $712,024 | $332,931 | $494,287 |
| Fundraising | $148,571 | $121,477 | $77,026 | $22,324 | $69,305 |
| Total expenses | $1,617,383 | $1,691,076 | $1,373,556 | $533,691 | $866,404 |
| Change in net assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Surplus (deficit) | ($225,446) | ($80,476) | $96,198 | ($199,812) | $22,568 |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | ($225,446) | ($80,476) | $96,198 | ($199,812) | $22,568 |
Compensation
| Name | Title | Compensation |
| Rachelle Starr | President | $103,975 |
| Kristi Wells | Director of Operations | $66,635 |
Compensation data as of: 6/30/2025
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 3/23/2026. To update the information below, please email: [email protected]