Mastermedia International 
The information on this page was last updated 11/7/2022. If you see errors or omissions, please email: [email protected]
Summary
Mastermedia International serves as a trusted voice of faith to the mainstream media leaders of today and an encouraging voice of experience to the media leaders of tomorrow.
Contact information
Mailing address:
Mastermedia International
PO Box 7520
Redlands, CA 92375
Website: www.mastermedia.com
Phone: 800-552-1248
Email: [email protected]
Organization details
EIN: 330104548
CEO/President: Mr. Dan Rupple
Chairman: Bill Ewing
Board size: 8
Founder: Dr. Larry Poland
Ruling year: 1985
Tax deductible: Yes
Fiscal year end: 12/31
Member of ECFA: Yes
Member of ECFA since: 1988
Purpose
Connect: Mastermedia's teams in Hollywood and New York build longstanding relationships with influential media leaders. We enter into one-on-one confidential conversations that not only offer valued professional insights but also provide pathways that spark a work of redemption within their personal lives - and the media they produce.
Champion: We bring the next generation of Christian media influencers insight on the integration of their faith within a career and life in media. It remains a growing focus of Mastermedia to invest into the lives of emerging media makers at the seminal stages of their professional pursuits.
Build Community: We serve the thousands of men and women of faith imbedded in the media industry with encouragement, corporate gatherings and connection opportunities. Through these efforts we are witnessing God grow and commission a vibrant, connected, supported community of faith.
Pray: We mobilize thousands who faithfully pray for media leaders and cultural influencers through our Media Leader Prayer Calendar. Praying for these media professionals is a powerful way to express our love and concern for their souls, and the souls they influence.
Mission statement
Mastermedia International uses the following to communicate its objectives:
Mastermedia's mission is to (1) establish and cultivate trust relationships with the most powerful people in global media for the purpose of sharing the message of Jesus Christ, (2) build bridges of understanding between media gatekeepers and the community of faith, (3) mobilize prayer for media leaders and cultural influencers, (4) disciple Christians working in the entertainment industry, and, through all these efforts, (5) see God change the content of global media.
Statement of faith
WE BELIEVE
...in The Holy Scriptures as originally given by God, divinely inspired, infallible, entirely
trustworthy and the supreme authority in all matters of faith and conduct.
...in One God, eternally existent in three persons, Father, Son, and Holy Spirit.
...in Our Lord Jesus Christ, God manifest in the flesh, His virgin birth, His sinless human life,
His divine miracles, His vicarious and atoning death, His bodily resurrection, His ascension, His
mediatorial work, and His Personal return in power and glory.
... that all of Humanity was originally created in the image of God, then through sin humanity
entered into a state of spiritual death. We believe all humanity is born spiritually dead, separated
from the life of God.
...in The Salvation of lost and sinful humanity through the shed blood of the Lord Jesus Christ
by faith apart from works, and regeneration by the Holy Spirit.
...in The Holy Spirit, by whose indwelling the believer is enabled to live a holy life, to witness
and work for the Lord Jesus Christ.
...in The Unity of the Spirit of all true believers, the Church, the Body of Christ.
...in The Resurrection of both the saved and the lost; they that are saved unto the resurrection
of eternal life, they that are lost unto the resurrection of eternal death.
Donor confidence score
Transparency grade
A
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Evangelism
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 515 of 1025 | 22 of 42 |
| Fund acquisition rating | | 554 of 1027 | 24 of 42 |
| Resource allocation rating | | 517 of 1027 | 24 of 42 |
| Asset utilization rating | | 486 of 1025 | 16 of 42 |
Financial ratios
| Funding ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 5% | 6% | 6% | 8% | 11% | 9% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 5% | 6% | 6% | 8% | 11% | 8% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 95% | 100% | 100% | 100% | 100% | 99% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 6% | 7% | 9% | 9% | 10% | 8% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 5% | 0% | 0% | 0% | 0% | 1% |
| Operating ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Program expense ratio Program expense ratio = Program services / Total expenses | 82% | 81% | 72% | 71% | 65% | 65% |
Spending ratio Spending ratio = Total expenses / Total revenue | 91% | 87% | 67% | 89% | 113% | 101% |
Program output ratio Program output ratio = Program services / Total revenue | 73% | 70% | 48% | 64% | 73% | 65% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 9% | 13% | 33% | 11% | -13% | -1% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 10% | 24% | 98% | 1617% | 149% | -17% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 12% | 12% | 20% | 20% | 25% | 27% |
| Investing ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 1.00 | 1.18 | 1.70 | 6.04 | 8.15 | 5.10 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.49 | 1.01 | 1.01 | 1.02 | 1.01 | 1.02 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 1.98 | 1.20 | 1.71 | 6.15 | 8.23 | 5.21 |
| Liquidity ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Current ratio Current ratio = Total current assets / Total current liabilities | 7.14 | 4.14 | 6.83 | 1.03 | 0.61 | 1.18 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.12 | 0.24 | 0.15 | 0.97 | 1.65 | 0.85 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 4.54 | 7.61 | 5.99 | 0.05 | -0.94 | 0.35 |
| Solvency ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 14% | 24% | 15% | 96% | 163% | 83% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 0% | 0% | 0% | 0% | 0% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 84% | 64% | 50% | 1% | -8% | 3% |
Financials
| Balance sheet | |||||
| Assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Cash | $649,782 | $442,571 | $155,756 | $146,156 | $277,046 |
| Receivables, inventories, prepaids | $6,985 | $6,497 | $6,067 | $27,271 | $29,208 |
| Short-term investments | $0 | $0 | $0 | $0 | $2,500 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $656,767 | $449,068 | $161,823 | $173,427 | $308,754 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $6,949 | $2,963 | $3,005 | $1,641 | $4,658 |
| Other long-term assets | $0 | $0 | $0 | $0 | $2,000 |
| Total long-term assets | $6,949 | $2,963 | $3,005 | $1,641 | $6,658 |
| Total assets | $663,716 | $452,031 | $164,828 | $175,068 | $315,412 |
| Liabilities | 2020 | 2019 | 2018 | 2017 | 2016 |
| Payables and accrued expenses | $158,542 | $65,753 | $79,623 | $207,473 | $168,787 |
| Other current liabilities | $0 | $0 | $77,931 | $77,931 | $92,931 |
| Total current liabilities | $158,542 | $65,753 | $157,554 | $285,404 | $261,718 |
| Debt | $0 | $0 | $0 | $0 | $0 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $0 | $0 | $0 | $0 | $0 |
| Total long-term liabilities | $0 | $0 | $0 | $0 | $0 |
| Total liabilities | $158,542 | $65,753 | $157,554 | $285,404 | $261,718 |
| Net assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Without donor restrictions | $464,713 | $339,772 | ($80,778) | ($175,828) | ($24,281) |
| With donor restrictions | $40,461 | $46,506 | $88,052 | $65,492 | $77,975 |
| Net assets | $505,174 | $386,278 | $7,274 | ($110,336) | $53,694 |
| Revenues and expenses | |||||
| Revenue | 2020 | 2019 | 2018 | 2017 | 2016 |
| Total contributions | $904,093 | $1,146,390 | $1,113,372 | $1,258,059 | $1,575,096 |
| Program service revenue | $0 | $0 | $0 | $0 | $25,429 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $0 | $0 | $0 | $0 | $0 |
| Other revenue | $257 | $0 | $0 | $5,442 | ($1,555) |
| Total other revenue | $257 | $0 | $0 | $5,442 | $23,874 |
| Total revenue | $904,350 | $1,146,390 | $1,113,372 | $1,263,501 | $1,598,970 |
| Expenses | 2020 | 2019 | 2018 | 2017 | 2016 |
| Program services | $636,807 | $550,404 | $708,911 | $924,702 | $1,041,468 |
| Management and general | $96,328 | $150,268 | $195,249 | $363,407 | $432,003 |
| Fundraising | $52,319 | $66,714 | $91,602 | $139,422 | $134,760 |
| Total expenses | $785,454 | $767,386 | $995,762 | $1,427,531 | $1,608,231 |
| Change in net assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Surplus (deficit) | $118,896 | $379,004 | $117,610 | ($164,030) | ($9,261) |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | $118,896 | $379,004 | $117,610 | ($164,030) | ($9,261) |
Compensation
| Name | Title | Compensation |
| Dan Rupple | President & CEO | $138,829 |
| Lizbeth Stone | Secretary | $65,992 |
Compensation data as of: 12/31/2020
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 11/7/2022. To update the information below, please email: [email protected]
History
Dr. Larry Poland founded Mastermedia International in 1985 and faithfully served as CEO for 30 years. He forged an impactful, respected ministry around Mastermedia's core values of being a positive and redemptive influence in the entertainment industry by touching the lives of media gatekeepers and mobilizing a global prayer effort on their behalf.
Since 1985, Mastermedia's ministry has borne immense fruit-earning a reputation with media executives at the highest levels for relevancy, love, empathy, wisdom, integrity, humility, honesty, confidentiality, firm convictions, adherence to scriptures and dependency on prayer.
Dan Rupple was installed as the CEO of Mastermedia International in 2016. Dan has continued Mastermedia's history of building meaningful trust relationships that confidentially serve today's leading media professionals, creating honest dialogues around issues of faith and offering them insights regarding America's vast Christian community.
In 2021, Act One, Inc. officially became a part of Mastermedia International. Over the previous 20 years, the Act One Master Class Program had become a highly regarded ministry to the Hollywood community. Their mission is to train, equip and populate Hollywood with followers of Christ committed to creating great stories of sustaining truth, goodness and beauty.
Together, Mastermedia and Act One are strategically placed to fill a critical role. We see this partnership as an opportunity to replicate our missional calling by building up the laborers in the field as never before.
Our efforts continue to deepen and broaden in how we reach the multitude of today's media leaders and cultural influencers and how we inspire the emerging Christian media leaders of tomorrow.
Program accomplishments
Needs
Mastermedia International's staff members raise the majority of their own personal, financial support, and each staff person is paid on the basis of need rather than position.