Mastermedia International 
The information in this column was provided to MinistryWatch by the ministry itself. It was last updated 3/29/2022. To update the information in this column, please email: info@ministrywatch.com
Summary
Mastermedia International serves as a trusted voice of faith to the mainstream media leaders of today and an encouraging voice of experience to the media leaders of tomorrow.
Contact information
Mailing address:
Mastermedia International
PO Box 7520
Redlands, CA 92375
Website: www.mastermedia.com
Phone: 800-552-1248
Email: info@mastermedia.com
Organization details
EIN: 330104548
CEO/President: Mr. Dan Rupple
Chairman: Bill Ewing
Board size: 8
Founder: Dr. Larry Poland
Ruling year: 1985
Tax deductible: Yes
Fiscal year end: 12/31
Member of ECFA: Yes
Member of ECFA since: 1988
Purpose
Connect: Mastermedia's teams in Hollywood and New York build longstanding relationships with influential media leaders. We enter into one-on-one confidential conversations that not only offer valued professional insights but also provide pathways that spark a work of redemption within their personal lives - and the media they produce.
Champion: We bring the next generation of Christian media influencers insight on the integration of their faith within a career and life in media. It remains a growing focus of Mastermedia to invest into the lives of emerging media makers at the seminal stages of their professional pursuits.
Build Community: We serve the thousands of men and women of faith imbedded in the media industry with encouragement, corporate gatherings and connection opportunities. Through these efforts we are witnessing God grow and commission a vibrant, connected, supported community of faith.
Pray: We mobilize thousands who faithfully pray for media leaders and cultural influencers through our Media Leader Prayer Calendar. Praying for these media professionals is a powerful way to express our love and concern for their souls, and the souls they influence.
Mission statement
Mastermedia International uses the following to communicate its objectives:
Mastermedia's mission is to (1) establish and cultivate trust relationships with the most powerful people in global media for the purpose of sharing the message of Jesus Christ, (2) build bridges of understanding between media gatekeepers and the community of faith, (3) mobilize prayer for media leaders and cultural influencers, (4) disciple Christians working in the entertainment industry, and, through all these efforts, (5) see God change the content of global media.
Statement of faith
Donor confidence score
Transparency grade
A
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Evangelism
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 513 of 1022 | 20 of 42 |
| Fund acquisition rating | | 537 of 1024 | 22 of 42 |
| Resource allocation rating | | 528 of 1024 | 24 of 42 |
| Asset utilization rating | | 500 of 1022 | 16 of 42 |
Financial ratios
| Funding ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 6% | 6% | 6% | 8% | 11% | 9% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 5% | 6% | 6% | 8% | 11% | 8% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 97% | 100% | 100% | 100% | 100% | 99% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 6% | 7% | 9% | 9% | 10% | 8% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 3% | 0% | 0% | 0% | 0% | 1% |
| Operating ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Program expense ratio Program expense ratio = Program services / Total expenses | 82% | 81% | 72% | 71% | 65% | 65% |
Spending ratio Spending ratio = Total expenses / Total revenue | 92% | 87% | 67% | 89% | 113% | 101% |
Program output ratio Program output ratio = Program services / Total revenue | 73% | 70% | 48% | 64% | 73% | 65% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 8% | 13% | 33% | 11% | -13% | -1% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 10% | 24% | 98% | 1617% | 149% | -17% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 11% | 12% | 20% | 20% | 25% | 27% |
| Investing ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 1.06 | 1.18 | 1.70 | 6.04 | 8.15 | 5.10 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.49 | 1.01 | 1.01 | 1.02 | 1.01 | 1.02 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 2.08 | 1.20 | 1.71 | 6.15 | 8.23 | 5.21 |
| Liquidity ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Current ratio Current ratio = Total current assets / Total current liabilities | 6.87 | 4.14 | 6.83 | 1.03 | 0.61 | 1.18 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.13 | 0.24 | 0.15 | 0.97 | 1.65 | 0.85 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 4.21 | 7.61 | 5.99 | 0.05 | -0.94 | 0.35 |
| Solvency ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 16% | 24% | 15% | 96% | 163% | 83% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 0% | 0% | 0% | 0% | 0% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 70% | 64% | 50% | 1% | -8% | 3% |
Financials
| Balance sheet | |||||
| Assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Cash | $649,782 | $442,571 | $155,756 | $146,156 | $277,046 |
| Receivables, inventories, prepaids | $6,985 | $6,497 | $6,067 | $27,271 | $29,208 |
| Short-term investments | $0 | $0 | $0 | $0 | $2,500 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $656,767 | $449,068 | $161,823 | $173,427 | $308,754 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $6,949 | $2,963 | $3,005 | $1,641 | $4,658 |
| Other long-term assets | $0 | $0 | $0 | $0 | $2,000 |
| Total long-term assets | $6,949 | $2,963 | $3,005 | $1,641 | $6,658 |
| Total assets | $663,716 | $452,031 | $164,828 | $175,068 | $315,412 |
| Liabilities | 2020 | 2019 | 2018 | 2017 | 2016 |
| Payables and accrued expenses | $158,542 | $65,753 | $79,623 | $207,473 | $168,787 |
| Other current liabilities | $0 | $0 | $77,931 | $77,931 | $92,931 |
| Total current liabilities | $158,542 | $65,753 | $157,554 | $285,404 | $261,718 |
| Debt | $0 | $0 | $0 | $0 | $0 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $0 | $0 | $0 | $0 | $0 |
| Total long-term liabilities | $0 | $0 | $0 | $0 | $0 |
| Total liabilities | $158,542 | $65,753 | $157,554 | $285,404 | $261,718 |
| Net assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Without donor restrictions | $464,713 | $339,772 | ($80,778) | ($175,828) | ($24,281) |
| With donor restrictions | $40,461 | $46,506 | $88,052 | $65,492 | $77,975 |
| Net assets | $505,174 | $386,278 | $7,274 | ($110,336) | $53,694 |
| Revenues and expenses | |||||
| Revenue | 2020 | 2019 | 2018 | 2017 | 2016 |
| Total contributions | $904,093 | $1,146,390 | $1,113,372 | $1,258,059 | $1,575,096 |
| Program service revenue | $0 | $0 | $0 | $0 | $25,429 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $0 | $0 | $0 | $0 | $0 |
| Other revenue | $257 | $0 | $0 | $5,442 | ($1,555) |
| Total other revenue | $257 | $0 | $0 | $5,442 | $23,874 |
| Total revenue | $904,350 | $1,146,390 | $1,113,372 | $1,263,501 | $1,598,970 |
| Expenses | 2020 | 2019 | 2018 | 2017 | 2016 |
| Program services | $636,807 | $550,404 | $708,911 | $924,702 | $1,041,468 |
| Management and general | $96,328 | $150,268 | $195,249 | $363,407 | $432,003 |
| Fundraising | $52,319 | $66,714 | $91,602 | $139,422 | $134,760 |
| Total expenses | $785,454 | $767,386 | $995,762 | $1,427,531 | $1,608,231 |
| Change in net assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Surplus (deficit) | $118,896 | $379,004 | $117,610 | ($164,030) | ($9,261) |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | $118,896 | $379,004 | $117,610 | ($164,030) | ($9,261) |
Compensation
| Name | Title | Compensation |
| Dan Rupple | President & CEO | $138,829 |
| Lizbeth Stone | Secretary | $65,992 |
Compensation data as of: 12/31/2020
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 3/29/2022. To update the information below, please email: info@ministrywatch.com
History
Dr. Larry Poland founded Mastermedia International in 1985 and faithfully served as CEO for 30 years. He forged an impactful, respected ministry around Mastermedia's core values of being a positive and redemptive influence in the entertainment industry by touching the lives of media gatekeepers and mobilizing a global prayer effort on their behalf.
Since 1985, Mastermedia's ministry has borne immense fruit - earning a reputation with media executives at the highest levels for relevancy, love, empathy, wisdom, integrity, humility, honesty, confidentiality, firm convictions, adherence to scriptures and dependency on prayer.
Larry has also had an illustrious career in higher education, international volunteer service, and in consulting to decision-makers in the entertainment industry. He has been a college president, written seven books, placed volunteers in 35 nations, traveled to 100 countries, and founded two schools and a radio station. Currently, Larry lives with his wife Donna Lynn in the Wheaton area of Illinois.
2016, Mastermedia held a dual celebration honoring Dr. Larry Poland's 30 years of service and the installation of Dan Rupple as the incoming CEO of Mastermedia International. Dan has continued Mastermedia's heritage of building meaningful trust relationships that confidentially serve today's leading media professionals, creating honest dialogues around issues of faith and offering them insights regarding America's vast Christian community.
Mastermedia has also become a leading voice amongst Christian media ministries, gathering Christian media professionals for opportunities of corporate or personal discipleship, encouragement and prayer. Our efforts continue to deepen and broaden in how we reach the multitude of today's media leaders and cultural influencers and how we inspire the emerging Christian media leaders of tomorrow.
Program accomplishments
Needs
Mastermedia International's staff members raise the majority of their own personal, financial support, and each staff person is paid on the basis of need rather than position.