Unknown Nations 
The information on this page was last updated 9/16/2025. If you see errors or omissions, please email: [email protected]
Summary
Unknown Nations exists to reach the previously unreachable and thereby complete Jesus' calling to take the Gospel to the "ends of the earth". We believe the ends of the earth are not the most distant places geographically, but the most distant places spiritually. They are the most zero-acess, barrier-ridden, spiritually antagonistic areas with spoken word reliant people groups on the planet.
Contact information
Mailing address:
Unknown Nationa
4200 Alpine Ave SW
Comstock Park, MI 49321
Website: www.unknownnations.com
Phone: 616-534-5689
Email: [email protected]
Organization details
EIN: 383213457
CEO/President: Greg Kelley
Chairman: Dave Dishaw
Board size: 10
Founder: Paul Land
Ruling year: 1995
Tax deductible: Yes
Fiscal year end: 06/30
Member of ECFA: Yes
Member of ECFA since: 2011
Purpose
Unknown Nations achieves this through three strategic initiatives of creating access to God's word in the audio format in the heart language of the recipient, targeted humanitarian projects, and discipleship training.
Mission statement
To reach the unknown nations at the ends of the Earth-completing the last four words of Jesus' calling.
Statement of faith
1. We believe the Bible to be the inspired, the only infallible, authoritative Word of God.
2. We believe that there is one God, eternally existent in three persons: Father, Son and Holy Spirit.
3. We believe in the deity of our Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.
4. We believe that for the salvation of lost and sinful people, regeneration by the Holy Spirit is absolutely essential.
5. We believe in the present ministry of the Holy Spirit by whose indwelling the Christian is enabled to live a godly life.
6. We believe in the resurrection of both the saved and the lost; they that are saved unto the resurrection of life and they that are lost unto the resurrection of damnation.
7. We believe in the spiritual unity of believers in our Lord Jesus Christ.
Articles
Donor confidence score
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To understand our donor confidence score, click here.
Transparency grade
C
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Foreign Missions
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 1273 of 1420 | 108 of 126 |
| Fund acquisition rating | | 1157 of 1420 | 103 of 126 |
| Resource allocation rating | | 977 of 1420 | 90 of 126 |
| Asset utilization rating | | 1096 of 1421 | 84 of 126 |
To understand our financial efficiency ratings, click here.
Financial ratios
| Funding ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 5% | 11% | 16% | 12% | 8% | 10% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 5% | 10% | 15% | 9% | 6% | 9% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 98% | 88% | 92% | 72% | 77% | 85% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 5% | 11% | 14% | 9% | 9% | 11% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 2% | 12% | 8% | 28% | 23% | 15% |
| Operating ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Program expense ratio Program expense ratio = Program services / Total expenses | 85% | 80% | 76% | 82% | 84% | 82% |
Spending ratio Spending ratio = Total expenses / Total revenue | 99% | 88% | 106% | 95% | 68% | 83% |
Program output ratio Program output ratio = Program services / Total revenue | 83% | 70% | 80% | 78% | 57% | 68% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 1% | 12% | -6% | 5% | 32% | 17% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 3% | 13% | -6% | 6% | 34% | 17% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 9% | 9% | 10% | 9% | 7% | 7% |
| Investing ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 1.52 | 0.87 | 0.95 | 1.01 | 0.65 | 0.61 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.14 | 1.18 | 1.64 | 1.24 | 1.35 | 2.26 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 2.30 | 1.03 | 1.55 | 1.25 | 0.89 | 1.38 |
| Liquidity ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Current ratio Current ratio = Total current assets / Total current liabilities | 23.45 | 8.99 | 12.17 | 11.39 | 17.30 | 24.04 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.03 | 0.11 | 0.08 | 0.09 | 0.06 | 0.04 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 5.02 | 10.40 | 7.09 | 8.74 | 12.75 | 8.35 |
| Solvency ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 4% | 10% | 5% | 8% | 10% | 23% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 0% | 0% | 0% | 6% | 21% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 60% | 104% | 100% | 91% | 137% | 126% |
Financials
| Balance sheet | |||||
| Assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Cash | $2,441,245 | $1,044,410 | $2,360,396 | $2,848,097 | $1,417,990 |
| Receivables, inventories, prepaids | $1,861,396 | $2,163,332 | $2,261,846 | $1,220,783 | $453,890 |
| Short-term investments | $1,070,064 | $0 | $0 | $0 | $0 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $5,372,705 | $3,207,742 | $4,622,242 | $4,068,880 | $1,871,880 |
| Long-term investments | $0 | $1,017,248 | $0 | $0 | $0 |
| Fixed assets | $975,873 | $1,020,547 | $1,053,552 | $1,265,807 | $2,006,686 |
| Other long-term assets | $11,540 | $21,989 | $33,260 | $176,256 | $352,514 |
| Total long-term assets | $987,413 | $2,059,784 | $1,086,812 | $1,442,063 | $2,359,200 |
| Total assets | $6,360,118 | $5,267,526 | $5,709,054 | $5,510,943 | $4,231,080 |
| Liabilities | 2025 | 2024 | 2023 | 2022 | 2021 |
| Payables and accrued expenses | $594,179 | $213,622 | $372,319 | $235,133 | $77,871 |
| Other current liabilities | $3,226 | $50,024 | $33,582 | $0 | $0 |
| Total current liabilities | $597,405 | $263,646 | $405,901 | $235,133 | $77,871 |
| Debt | $0 | $0 | $0 | $324,288 | $896,785 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $12,078 | $22,212 | $33,214 | $500 | $500 |
| Total long-term liabilities | $12,078 | $22,212 | $33,214 | $324,788 | $897,285 |
| Total liabilities | $609,483 | $285,858 | $439,115 | $559,921 | $975,156 |
| Net assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Without donor restrictions | $4,299,929 | $4,197,768 | $4,301,167 | $4,872,398 | $3,013,069 |
| With donor restrictions | $1,450,706 | $783,900 | $968,772 | $78,624 | $242,855 |
| Net assets | $5,750,635 | $4,981,668 | $5,269,939 | $4,951,022 | $3,255,924 |
| Revenues and expenses | |||||
| Revenue | 2025 | 2024 | 2023 | 2022 | 2021 |
| Total contributions | $5,518,193 | $4,325,552 | $4,396,759 | $4,070,372 | $2,640,240 |
| Program service revenue | $734,387 | $417,365 | $642,195 | $706,338 | $597,202 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $79,895 | $45,578 | $1,114,181 | $549,808 | ($93,427) |
| Other revenue | ($52,233) | ($92,937) | ($43,126) | ($21,800) | ($28,584) |
| Total other revenue | $762,049 | $370,006 | $1,713,250 | $1,234,346 | $475,191 |
| Total revenue | $6,280,242 | $4,695,558 | $6,110,009 | $5,304,718 | $3,115,431 |
| Expenses | 2025 | 2024 | 2023 | 2022 | 2021 |
| Program services | $4,409,434 | $3,765,691 | $4,760,148 | $3,019,966 | $2,116,897 |
| Management and general | $482,373 | $511,797 | $506,988 | $263,631 | $185,440 |
| Fundraising | $619,468 | $706,341 | $523,956 | $326,023 | $275,296 |
| Total expenses | $5,511,275 | $4,983,829 | $5,791,092 | $3,609,620 | $2,577,633 |
| Change in net assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Surplus (deficit) | $768,967 | ($288,271) | $318,917 | $1,695,098 | $537,798 |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | $768,967 | ($288,271) | $318,917 | $1,695,098 | $537,798 |
Compensation
| Name | Title | Compensation |
| Hope Loomis | Chief Development Officer | $158,509 |
| Greg Kelley | CEO | $104,087 |
Compensation data as of: 6/30/2025
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 9/16/2025. To update the information below, please email: [email protected]
History
Unknown Nations was originally founded in 1994 as World Mission with a simple but ambitious mission: to reach the ends of the Earth. Founded by Paul Land, World Mission was largely funded by Land's thrift stores.
Today, as we did then, we believe that everyone deserves to hear the gospel, and we are committed to using innovative methods to reach the world's most unreached people groups.
We work in partnership with local churches and organizations to provide humanitarian aid, medical care, and disaster relief. We also use audio Bibles, solar-powered radios, and other technology to reach people who have never had access to the gospel.
We believe that everyone has the potential to make a difference in the world, and we are committed to helping people reach their full potential.