Live Action

The information on this page was last updated 8/30/2023. If you see errors or omissions, please email: [email protected]


Summary

Live Action exists today to shift public opinion on the killing of preborn children and defend the rights of these most vulnerable among us. Through compelling educational media, human interest storytelling, and investigative reporting, we reveal the humanity of the preborn and expose the abortion industry exploiting women for profit.

We expose the violence abortion does to both mother and child and demonstrate that the preborn child is an undeniably distinct and precious human life from the point of conception.

Hearts and minds change daily about abortion through investigative reporting on the abortion industry, compelling and viral social media content, national media campaigns, and programs that activate individuals on behalf of the most defenseless within their communities.


Contact information

Mailing address:
Live Action
2200 Wilson Blvd
Suite 102, PMB 111
Arlington, VA 22201

Website: liveaction.org

Phone: (510) 854-9867

Email: [email protected]


Organization details

EIN: 421764425

CEO/President: Lila Rose

Chairman: Lila Rose

Board size: 4

Founder: Lila Rose

Ruling year: 2008

Tax deductible: Yes

Fiscal year end: 12/31

Member of ECFA: No

Member of ECFA since:


Purpose

With the largest and most engaged online following in the pro-life movement, Live Action is leading the transformation to end this grave human rights abuse.


Mission statement

Live Action works to defend the human rights of the most vulnerable in society: preborn children. With the largest online reach in the pro-life movement, Live Action changes hearts and minds about abortion - inspiring the culture of life through national media campaigns, investigative reporting, and targeted youth education programs.


Statement of faith

Donor confidence score

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Transparency grade

C

To understand our transparency grade, click here.


Financial efficiency ratings

Sector: Advocacy

CategoryRatingOverall rankSector rank
Overall efficiency rating484 of 111018 of 42
Fund acquisition rating795 of 111130 of 42
Resource allocation rating441 of 111115 of 42
Asset utilization rating301 of 111014 of 42

Financial ratios

Funding ratiosSector median20222021202020192018
Return on fundraising efforts Return on fundraising efforts =
Fundraising expense /
Total contributions
9%11%11%12%14%18%
Fundraising cost ratio Fundraising cost ratio =
Fundraising expense /
Total revenue
7%11%11%11%14%17%
Contributions reliance Contributions reliance =
Total contributions /
Total revenue
96%97%98%98%97%98%
Fundraising expense ratio Fundraising expense ratio =
Fundraising expense /
Total expenses
7%11%11%16%17%18%
Other revenue reliance Other revenue reliance =
Total other revenue /
Total revenue
4%3%2%2%3%2%
 
Operating ratiosSector median20222021202020192018
Program expense ratio Program expense ratio =
Program services /
Total expenses
81%82%80%76%78%76%
Spending ratio Spending ratio =
Total expenses /
Total revenue
95%103%93%70%81%95%
Program output ratio Program output ratio =
Program services /
Total revenue
76%85%74%53%64%73%
Savings ratio Savings ratio =
Surplus (deficit) /
Total revenue
5%-3%7%30%19%5%
Reserve accumulation rate Reserve accumulation rate =
Surplus (deficit) /
Net assets
6%-6%13%35%22%4%
General and admin ratio General and admin ratio =
Management and general expense /
Total expenses
10%7%9%8%4%5%
 
Investing ratiosSector median20222021202020192018
Total asset turnover Total asset turnover =
Total expenses /
Total assets
0.961.931.540.780.950.83
Degree of long-term investment Degree of long-term investment =
Total assets /
Total current assets
1.361.031.001.011.011.01
Current asset turnover Current asset turnover =
Total expenses /
Total current assets
1.871.981.550.790.960.84
 
Liquidity ratiosSector median20222021202020192018
Current ratio Current ratio =
Total current assets /
Total current liabilities
13.1312.447.4548.8129.6739.25
Current liabilities ratio Current liabilities ratio =
Total current liabilities /
Total current assets
0.080.080.130.020.030.03
Liquid reserve level Liquid reserve level =
(Total current assets -
Total current liabilities) /
(Total expenses / 12)
5.305.576.7214.9312.0913.96
 
Solvency ratiosSector median20222021202020192018
Liabilities ratio Liabilities ratio =
Total liabilities /
Total assets
16%10%13%2%3%3%
Debt ratio Debt ratio =
Debt /
Total assets
0%0%0%0%0%0%
Reserve coverage ratio Reserve coverage ratio =
Net assets /
Total expenses
80%47%56%125%102%117%

Financials

Balance sheet
 
Assets20222021202020192018
Cash$1,441,742$2,516,021$6,565,013$4,332,296$3,365,011
Receivables, inventories, prepaids$95,544$44,705$42,840$0$0
Short-term investments$5,482,441$6,116,533$556$1,104$0
Other current assets$0$0$0$0$0
Total current assets$7,019,727$8,677,259$6,608,409$4,333,400$3,365,011
Long-term investments$0$0$0$0$0
Fixed assets$5,032$8,678$21,615$32,037$13,030
Other long-term assets$188,878$19,685$24,185$24,185$4,500
Total long-term assets$193,910$28,363$45,800$56,222$17,530
Total assets$7,213,637$8,705,622$6,654,209$4,389,622$3,382,541
 
Liabilities20222021202020192018
Payables and accrued expenses$564,461$1,164,172$135,386$146,030$85,724
Other current liabilities$0$0$0$0$0
Total current liabilities$564,461$1,164,172$135,386$146,030$85,724
Debt$0$0$0$0$0
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$161,881$0$0$0$0
Total long-term liabilities$161,881$0$0$0$0
Total liabilities$726,342$1,164,172$135,386$146,030$85,724
 
Net assets20222021202020192018
Without donor restrictions$6,487,295$7,541,450$6,518,823$4,243,592$3,296,817
With donor restrictions$0$0$0$0$0
Net assets$6,487,295$7,541,450$6,518,823$4,243,592$3,296,817
 
Revenues and expenses
 
Revenue20222021202020192018
Total contributions$13,159,531$14,056,877$7,315,094$4,959,083$2,901,804
Program service revenue$3,500$3,600$2,000$37,298$28,516
Membership dues$0$0$0$0$0
Investment income$10,718$78,871$34,774$41,592$24,313
Other revenue$333,601$233,671$124,412$64,094$8,282
Total other revenue$347,819$316,142$161,186$142,984$61,111
Total revenue$13,507,350$14,373,019$7,476,280$5,102,067$2,962,915
 
Expenses20222021202020192018
Program services$11,453,884$10,689,648$3,958,364$3,257,490$2,154,987
Management and general$987,757$1,210,161$397,374$180,313$154,493
Fundraising$1,468,761$1,509,913$845,314$717,488$508,638
Total expenses$13,910,402$13,409,722$5,201,052$4,155,291$2,818,118
 
Change in net assets20222021202020192018
Surplus (deficit)($403,052)$963,297$2,275,228$946,776$144,797
Other changes in net assets$0$0$0$0$0
Total change in net assets($403,052)$963,297$2,275,228$946,776$144,797

Compensation

NameTitleCompensation
Lila RosePresident and Founder$281,213
Josef LippChief Operating Officer$214,266
Gabriel RenfroVice President of Content$183,726
Kimberly BirdVice President of External Relations$171,435
Noah BrandtVice President of Communications$164,687
Devin SenaDirector of Social Media$124,808

Compensation data as of: 12/31/2022


Response from ministry

No response has been provided by this ministry.


The information below was provided to MinistryWatch by the ministry itself. It was last updated 8/30/2023. To update the information below, please email: [email protected]


History

Live Action was started in 2003, by one 15-year-old girl, Lila Rose, in her family's living room - with the goal to expose what abortion does to the preborn child. Lila worked with friends to make pro-life presentations to groups and shine a light on the reality of abortion. Lila started undercover investigations in 2006, while at UCLA. She was 18 at the time. In 2008, Live Action was legally formed as a non-partisan, non-profit organization. Later that year, with a few of her friends, Lila created and produced the first nationally televised undercover investigation of the abortion industry.

Live Action exists today to shift public opinion on the killing of preborn children and defend the rights of these most vulnerable among us. Through compelling educational media, human interest storytelling, and investigative reporting, we reveal the humanity of the preborn and expose the abortion industry exploiting women for profit.

With the largest and most engaged online following in the pro-life movement, Live Action is leading the transformation to end this grave human rights abuse.


Program accomplishments

We have the largest social following in the pro-life movement.

Every week - through our compelling videos, engaging social media posts, and Live Action News stories - we give millions of Americans encounters with the humanity of the preborn, and expose the horrific human rights abuses committed by the abortion industry.

1.7 billion + lifetime video views

Over 4.7 million followers on social media

100 million people reached monthly


Needs

As you can see, Live Action is committed to changing minds, saving lives and impacting the world through educating people with the truth about abortion. Would you consider joining our mission and supporting the work we do with a donation? Your donation to Live Action today will help save lives from abortion.