Live Action 
The information on this page was last updated 1/12/2023. If you see errors or omissions, please email: [email protected]
Summary
Live Action exists today to shift public opinion on the killing of preborn children and defend the rights of these most vulnerable among us. Through compelling educational media, human interest storytelling, and investigative reporting, we reveal the humanity of the preborn and expose the abortion industry exploiting women for profit.
We expose the violence abortion does to both mother and child and demonstrate that the preborn child is an undeniably distinct and precious human life from the point of conception.
Hearts and minds change daily about abortion through investigative reporting on the abortion industry, compelling and viral social media content, national media campaigns, and programs that activate individuals on behalf of the most defenseless within their communities.
Contact information
Mailing address:
Live Action
2200 Wilson Blvd
Suite 102, PMB 111
Arlington, VA 22201
Website: liveaction.org
Phone: (510) 854-9867
Email: [email protected]
Organization details
EIN: 421764425
CEO/President: Lila Rose
Chairman: Lila Rose
Board size: 4
Founder: Lila Rose
Ruling year: 2008
Tax deductible: Yes
Fiscal year end: 12/31
Member of ECFA: No
Member of ECFA since:
Purpose
With the largest and most engaged online following in the pro-life movement, Live Action is leading the transformation to end this grave human rights abuse.
Mission statement
Live Action works to defend the human rights of the most vulnerable in society: preborn children. With the largest online reach in the pro-life movement, Live Action changes hearts and minds about abortion - inspiring the culture of life through national media campaigns, investigative reporting, and targeted youth education programs.
Statement of faith
Donor confidence score
Transparency grade
D
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Advocacy
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 760 of 1074 | 31 of 41 |
| Fund acquisition rating | | 646 of 1075 | 28 of 41 |
| Resource allocation rating | | 605 of 1075 | 30 of 41 |
| Asset utilization rating | | 754 of 1074 | 26 of 41 |
Financial ratios
| Funding ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 10% | 12% | 14% | 18% | 15% | 11% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 8% | 11% | 14% | 17% | 15% | 11% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 98% | 98% | 97% | 98% | 100% | 99% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 8% | 16% | 17% | 18% | 14% | 13% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 2% | 2% | 3% | 2% | 0% | 1% |
| Operating ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Program expense ratio Program expense ratio = Program services / Total expenses | 80% | 76% | 78% | 76% | 79% | 81% |
Spending ratio Spending ratio = Total expenses / Total revenue | 92% | 70% | 81% | 95% | 109% | 87% |
Program output ratio Program output ratio = Program services / Total revenue | 70% | 53% | 64% | 73% | 86% | 70% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 8% | 30% | 19% | 5% | -9% | 13% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 12% | 35% | 22% | 4% | -9% | 12% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 10% | 8% | 4% | 5% | 7% | 6% |
| Investing ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 1.42 | 0.78 | 0.95 | 0.83 | 1.02 | 0.77 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.26 | 1.01 | 1.01 | 1.01 | 1.01 | 1.01 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 2.03 | 0.79 | 0.96 | 0.84 | 1.03 | 0.78 |
| Liquidity ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Current ratio Current ratio = Total current assets / Total current liabilities | 9.89 | 48.81 | 29.67 | 39.25 | 23.19 | 37.82 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.10 | 0.02 | 0.03 | 0.03 | 0.04 | 0.03 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 5.64 | 14.93 | 12.09 | 13.96 | 11.17 | 14.99 |
| Solvency ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 16% | 2% | 3% | 3% | 4% | 3% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 0% | 0% | 0% | 0% | 0% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 60% | 125% | 102% | 117% | 94% | 126% |
Financials
| Balance sheet | |||||
| Assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Cash | $6,565,013 | $4,332,296 | $3,365,011 | $3,267,778 | $3,498,180 |
| Receivables, inventories, prepaids | $42,840 | $0 | $0 | $0 | $1,514 |
| Short-term investments | $556 | $1,104 | $0 | $968 | $0 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $6,608,409 | $4,333,400 | $3,365,011 | $3,268,746 | $3,499,694 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $21,615 | $32,037 | $13,030 | $19,723 | $28,647 |
| Other long-term assets | $24,185 | $24,185 | $4,500 | $4,500 | $3,600 |
| Total long-term assets | $45,800 | $56,222 | $17,530 | $24,223 | $32,247 |
| Total assets | $6,654,209 | $4,389,622 | $3,382,541 | $3,292,969 | $3,531,941 |
| Liabilities | 2020 | 2019 | 2018 | 2017 | 2016 |
| Payables and accrued expenses | $135,386 | $146,030 | $85,724 | $140,952 | $92,527 |
| Other current liabilities | $0 | $0 | $0 | $0 | $0 |
| Total current liabilities | $135,386 | $146,030 | $85,724 | $140,952 | $92,527 |
| Debt | $0 | $0 | $0 | $0 | $0 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $0 | $0 | $0 | $0 | $0 |
| Total long-term liabilities | $0 | $0 | $0 | $0 | $0 |
| Total liabilities | $135,386 | $146,030 | $85,724 | $140,952 | $92,527 |
| Net assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Without donor restrictions | $6,518,823 | $4,243,592 | $3,296,817 | $3,152,017 | $3,439,414 |
| With donor restrictions | $0 | $0 | $0 | $0 | $0 |
| Net assets | $6,518,823 | $4,243,592 | $3,296,817 | $3,152,017 | $3,439,414 |
| Revenues and expenses | |||||
| Revenue | 2020 | 2019 | 2018 | 2017 | 2016 |
| Total contributions | $7,315,094 | $4,959,083 | $2,901,804 | $3,066,257 | $3,112,275 |
| Program service revenue | $2,000 | $37,298 | $28,516 | $4,596 | $26,306 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $34,774 | $41,592 | $24,313 | $1,254 | $701 |
| Other revenue | $124,412 | $64,094 | $8,282 | $0 | $0 |
| Total other revenue | $161,186 | $142,984 | $61,111 | $5,850 | $27,007 |
| Total revenue | $7,476,280 | $5,102,067 | $2,962,915 | $3,072,107 | $3,139,282 |
| Expenses | 2020 | 2019 | 2018 | 2017 | 2016 |
| Program services | $3,958,364 | $3,257,490 | $2,154,987 | $2,657,224 | $2,210,362 |
| Management and general | $397,374 | $180,313 | $154,493 | $234,786 | $166,739 |
| Fundraising | $845,314 | $717,488 | $508,638 | $467,478 | $351,157 |
| Total expenses | $5,201,052 | $4,155,291 | $2,818,118 | $3,359,488 | $2,728,258 |
| Change in net assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Surplus (deficit) | $2,275,228 | $946,776 | $144,797 | ($287,381) | $411,024 |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | $2,275,228 | $946,776 | $144,797 | ($287,381) | $411,024 |
Compensation
| Name | Title | Compensation |
| Lila Rose | President | $161,712 |
| Josef Lipp | Chief Operating Officer | $152,964 |
| Gabriel Renfro | Video Producer | $127,849 |
| Robert Coleman | Senior Writer and Editor | $125,615 |
| Lauren Merz | Vice President of Strategic Partnerships | $122,746 |
| Alison Centofante | Director of External Relations | $105,732 |
Compensation data as of: 12/31/2020
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 1/12/2023. To update the information below, please email: [email protected]
History
Live Action was started in 2003, by one 15-year-old girl, Lila Rose, in her family's living room - with the goal to expose what abortion does to the preborn child. Lila worked with friends to make pro-life presentations to groups and shine a light on the reality of abortion. Lila started undercover investigations in 2006, while at UCLA. She was 18 at the time.
In 2008, Live Action was legally formed as a non-partisan, non-profit organization. Later that year, with a few of her friends, Lila created and produced the first nationally televised undercover investigation of the abortion industry.
Live Action exists today to shift public opinion on the killing of preborn children and defend the rights of these most vulnerable among us. Through compelling educational media, human interest storytelling, and investigative reporting, we reveal the humanity of the preborn and expose the abortion industry exploiting women for profit.
With the largest and most engaged online following in the pro-life movement, Live Action is leading the transformation to end this grave human rights abuse.
Program accomplishments
We have the largest social following in the pro-life movement.
Every week - through our compelling videos, engaging social media posts, and Live Action News stories - we give millions of Americans encounters with the humanity of the preborn, and expose the horrific human rights abuses committed by the abortion industry.
1.7 billion + lifetime video views
Over 4.7 million followers on social media
100 million people reached monthly
Needs
As you can see, Live Action is committed to changing minds, saving lives and impacting the world through educating people with the truth about abortion. Would you consider joining our mission and supporting the work we do with a donation? Your donation to Live Action today will help save lives from abortion.