Orange/The Rethink Group 
The information on this page was last updated 1/13/2026. If you see errors or omissions, please email: [email protected]
Summary
Orange is a team of ministry leaders, educators, researchers, counselors, writers, editors, artists, musicians, and producers all committed to supporting churches and families as they nurture the faith and future of the next generation.
Contact information
Mailing address:
Orange
5780 Charlotte Lane
Ste. 300
Cumming, GA 30040
Website: www.thinkorange.com
Phone: 866-343-4874
Email: [email protected]
Organization details
EIN: 582194943
CEO/President: Mike Clear
Chairman: Joel Manby
Board size: 8
Founder: Reggie Joiner
Ruling year: 1996
Tax deductible: Yes
Fiscal year end: 07/31
Member of ECFA: No
Member of ECFA since:
Purpose
We partner with churches who build developmentally appropriate, personally relevant, relationally driven ministries.
Mission statement
Orange exists to influence those who influence the faith and future of the next generation.
Statement of faith
There is one, and only one, living and true God, existing in three persons: Father, Son, and Holy Spirit. God is just, powerful, good, and holy. God is infinite in love. Through love, God creates, sustains, suffers, judges, rescues, liberates, redeems, reconciles, and reigns.
God became human in Jesus of Nazareth. Jesus was conceived by the power of the Holy Spirit, born of the virgin Mary, suffered, was crucified, died and was buried. He descended to the dead, and on the third day He rose again. He ascended into heaven, and will come again to judge the living and the dead. The death and resurrection of Jesus offers redemption for humanity and the world.
The Holy Spirit is the third person of the Trinity, the fully divine Spirit of God, whose present activity is to guide, to convict, to comfort, to transform, and to strengthen. The Spirit bestows gifts, and cultivates the character and mind of Christ in believers for use in and through the Church.
The Holy Scripture was written under the divine inspiration of the Holy Spirit. It is accurate, reliable, and authoritative. It is the primary authority for all Christian faith and practice. The Scripture reveals the character of God, the nature of humanity, and the primacy of Jesus.
All people are made in God's image, and like God, have the capacity to love, to care, to communicate, and to create. Every person of every race, nationality, and gender possesses complete and equal dignity and as such is worthy of respect and love.
All people have sinned and fallen short of God's glory. The fall of humanity distorted creation and separated all people from God. Because of the fall, humans often feel isolated, angry, inadequate, ashamed, or overwhelmed by the constant awareness that all is not as it should be.
The Church is the body of Christ, an extension of Christ's life and ministry in the world today. It includes the redeemed of all ages, races, genders, and nations. Because of Jesus, with the guidance of the Spirit, believers are invited to participate in the work of the Church. Jesus prayed for unity in the Church, and our Christian unity gives evidence of God to every generation.
Jesus, being fully God and fully human, was born, lived, died, and rose again. It is only through Christ Jesus that humanity can find complete forgiveness, reconciliation, and wholeness. Anyone who accepts the free gift of salvation made possible through Christ Jesus is welcome into the Kingdom of Heaven now and forever.
Articles
Donor confidence score
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To understand our donor confidence score, click here.
Transparency grade
D
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Christian Growth
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 611 of 1423 | 29 of 72 |
| Fund acquisition rating | | 554 of 1423 | 25 of 72 |
| Resource allocation rating | | 1396 of 1423 | 70 of 72 |
| Asset utilization rating | | 29 of 1424 | 2 of 72 |
According to the organization's Form 990, it received $975,372 in government grants in 2025.
To understand our financial efficiency ratings, click here.
Financial ratios
| Funding ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 6% | 0% | 0% | 0% | 0% | 0% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 4% | 0% | 0% | 0% | 0% | 0% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 75% | 9% | 5% | 7% | 1% | 8% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 4% | 0% | 0% | 0% | 0% | 0% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 25% | 91% | 95% | 93% | 99% | 92% |
| Operating ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Program expense ratio Program expense ratio = Program services / Total expenses | 80% | 53% | 73% | 76% | 74% | 73% |
Spending ratio Spending ratio = Total expenses / Total revenue | 97% | 100% | 105% | 105% | 105% | 94% |
Program output ratio Program output ratio = Program services / Total revenue | 80% | 53% | 77% | 79% | 77% | 68% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 3% | 0% | -5% | -5% | -5% | 6% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 3% | 0% | -89% | -53% | -31% | 28% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 13% | 47% | 27% | 24% | 26% | 27% |
| Investing ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 1.09 | 9.36 | 6.66 | 6.15 | 5.82 | 4.14 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.37 | 1.30 | 3.53 | 2.52 | 2.82 | 2.29 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 1.89 | 12.19 | 23.53 | 15.53 | 16.41 | 9.47 |
| Liquidity ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Current ratio Current ratio = Total current assets / Total current liabilities | 10.83 | 1.48 | 0.91 | 1.05 | 57.37 | 81.70 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.07 | 0.68 | 1.09 | 0.95 | 0.02 | 0.01 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 5.77 | 0.32 | -0.05 | 0.04 | 0.72 | 1.25 |
| Solvency ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 9% | 52% | 65% | 46% | 13% | 12% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 0% | 34% | 8% | 13% | 12% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 74% | 5% | 5% | 9% | 15% | 21% |
Financials
| Balance sheet | |||||
| Assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Cash | $1,051,786 | $517,696 | $1,134,136 | $1,017,489 | $2,220,714 |
| Receivables, inventories, prepaids | $120,771 | $556,214 | $705,660 | $609,535 | $385,313 |
| Short-term investments | $0 | $0 | $0 | $0 | $0 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $1,172,557 | $1,073,910 | $1,839,796 | $1,627,024 | $2,606,027 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $278,723 | $2,641,633 | $2,728,549 | $2,885,766 | $3,181,628 |
| Other long-term assets | $75,766 | $75,766 | $75,766 | $75,766 | $180,796 |
| Total long-term assets | $354,489 | $2,717,399 | $2,804,315 | $2,961,532 | $3,362,424 |
| Total assets | $1,527,046 | $3,791,309 | $4,644,111 | $4,588,556 | $5,968,451 |
| Liabilities | 2025 | 2024 | 2023 | 2022 | 2021 |
| Payables and accrued expenses | $32,441 | $68,749 | $38,943 | $28,361 | $31,899 |
| Other current liabilities | $760,113 | $1,105,124 | $1,714,358 | $0 | $0 |
| Total current liabilities | $792,554 | $1,173,873 | $1,753,301 | $28,361 | $31,899 |
| Debt | $0 | $1,298,075 | $390,963 | $580,249 | $712,486 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $0 | $0 | $0 | $0 | $0 |
| Total long-term liabilities | $0 | $1,298,075 | $390,963 | $580,249 | $712,486 |
| Total liabilities | $792,554 | $2,471,948 | $2,144,264 | $608,610 | $744,385 |
| Net assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Without donor restrictions | $734,492 | $1,319,361 | $2,499,847 | $3,979,946 | $5,224,066 |
| With donor restrictions | $0 | $0 | $0 | $0 | $0 |
| Net assets | $734,492 | $1,319,361 | $2,499,847 | $3,979,946 | $5,224,066 |
| Revenues and expenses | |||||
| Revenue | 2025 | 2024 | 2023 | 2022 | 2021 |
| Total contributions | $1,324,560 | $1,160,559 | $1,884,207 | $188,429 | $2,090,215 |
| Program service revenue | $5,413,324 | $14,341,079 | $15,948,764 | $16,077,362 | $15,185,643 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $5,714,570 | $1,406 | $27,653 | ($9,439) | ($3,035) |
| Other revenue | $1,843,073 | $8,584,897 | $9,382,650 | $9,193,184 | $8,857,540 |
| Total other revenue | $12,970,967 | $22,927,382 | $25,359,067 | $25,261,107 | $24,040,148 |
| Total revenue | $14,295,527 | $24,087,941 | $27,243,274 | $25,449,536 | $26,130,363 |
| Expenses | 2025 | 2024 | 2023 | 2022 | 2021 |
| Program services | $7,524,615 | $18,487,760 | $21,627,091 | $19,704,156 | $17,897,636 |
| Management and general | $6,772,448 | $6,780,667 | $6,946,282 | $6,989,500 | $6,782,269 |
| Fundraising | $0 | $0 | $0 | $0 | $0 |
| Total expenses | $14,297,063 | $25,268,427 | $28,573,373 | $26,693,656 | $24,679,905 |
| Change in net assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Surplus (deficit) | ($1,536) | ($1,180,486) | ($1,330,099) | ($1,244,120) | $1,450,458 |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | ($1,536) | ($1,180,486) | ($1,330,099) | ($1,244,120) | $1,450,458 |
Compensation
| Name | Title | Compensation |
| Mike Clear | Interim President (part Year) | $261,069 |
| Robert Milstead | VP of IT (part Year) | $253,413 |
| Kevin Benson | Executive Director of Sales (part Year) | $171,556 |
| Mike Jeffries | Secretary & Consultant | $163,806 |
| Debra Joiner | VP of Church Partnerships | $157,355 |
| Brian Davis | Executive Director of Data & Analysis (part Year) | $149,258 |
| Susan Odom | VP of Finance (part Year) | $144,598 |
| Joel Manby | Board Chairman & Consultant | $15,943 |
Compensation data as of: 7/31/2025
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 1/13/2026. To update the information below, please email: [email protected]
History
Since 1996, we've been on a mission to empower leaders and caregivers with the network and resources they need to meet the holistic needs of humans at every phase.
Program accomplishments
In 2022 - 2023 Orange partnered with 10,000 leaders who had weekly influence with:
273,738 PRESCHOOLERS
385,612 ELEMENTARY-AGE KIDS
187,181 TEENAGERS
Every year Orange fuels church leaders to impact over 1,000,000 kids and teens. By providing world class resources to support a developmentally relevant content strategy more young people are discovering how trust in Jesus can impact how they see God, themselves, and the world around them.
In addition, Parent Cue is supporting the home by extending weekly support to a network of 300,000 parents and caregivers influencing faith every day.