Orange/The Rethink Group

The information on this page was last updated 5/28/2024. If you see errors or omissions, please email: [email protected]


Orange is a team of ministry leaders, educators, researchers, counselors, writers, editors, artists, musicians, and producers all committed to supporting churches and families as they nurture the faith and future of the next generation.

Contact information

Mailing address:
5780 Charlotte Lane
Ste. 300
Cumming, GA 30040


Phone: 866-343-4874

Email: [email protected]

Organization details

EIN: 582194943

CEO/President: Mike Clear

Chairman: Joel Manby

Board size: 8

Founder: Reggie Joiner

Ruling year: 1996

Tax deductible: Yes

Fiscal year end: 07/31

Member of ECFA: No

Member of ECFA since:


We partner with churches who build developmentally appropriate, personally relevant, relationally driven ministries.

Mission statement

Orange exists to influence those who influence the faith and future of the next generation.

Statement of faith

There is one, and only one, living and true God, existing in three persons: Father, Son, and Holy Spirit. God is just, powerful, good, and holy. God is infinite in love. Through love, God creates, sustains, suffers, judges, rescues, liberates, redeems, reconciles, and reigns.

God became human in Jesus of Nazareth. Jesus was conceived by the power of the Holy Spirit, born of the virgin Mary, suffered, was crucified, died and was buried. He descended to the dead, and on the third day He rose again. He ascended into heaven, and will come again to judge the living and the dead. The death and resurrection of Jesus offers redemption for humanity and the world.

The Holy Spirit is the third person of the Trinity, the fully divine Spirit of God, whose present activity is to guide, to convict, to comfort, to transform, and to strengthen. The Spirit bestows gifts, and cultivates the character and mind of Christ in believers for use in and through the Church.

The Holy Scripture was written under the divine inspiration of the Holy Spirit. It is accurate, reliable, and authoritative. It is the primary authority for all Christian faith and practice. The Scripture reveals the character of God, the nature of humanity, and the primacy of Jesus.

All people are made in God's image, and like God, have the capacity to love, to care, to communicate, and to create. Every person of every race, nationality, and gender possesses complete and equal dignity and as such is worthy of respect and love.
All people have sinned and fallen short of God's glory. The fall of humanity distorted creation and separated all people from God. Because of the fall, humans often feel isolated, angry, inadequate, ashamed, or overwhelmed by the constant awareness that all is not as it should be.

The Church is the body of Christ, an extension of Christ's life and ministry in the world today. It includes the redeemed of all ages, races, genders, and nations. Because of Jesus, with the guidance of the Spirit, believers are invited to participate in the work of the Church. Jesus prayed for unity in the Church, and our Christian unity gives evidence of God to every generation.

Jesus, being fully God and fully human, was born, lived, died, and rose again. It is only through Christ Jesus that humanity can find complete forgiveness, reconciliation, and wholeness. Anyone who accepts the free gift of salvation made possible through Christ Jesus is welcome into the Kingdom of Heaven now and forever.

Donor confidence score

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Transparency grade


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Financial efficiency ratings

Sector: Christian Growth

CategoryRatingOverall rankSector rank
Overall efficiency rating425 of 111318 of 61
Fund acquisition rating496 of 111422 of 61
Resource allocation rating947 of 111450 of 61
Asset utilization rating15 of 11132 of 61

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Balance sheet
Receivables, inventories, prepaids$609,535$385,313$445,631$468,422$443,258
Short-term investments$0$0$0$0$0
Other current assets$0$0$0$0$0
Total current assets$1,627,024$2,606,027$1,251,403$1,915,523$1,495,989
Long-term investments$0$0$0$0$0
Fixed assets$2,885,766$3,181,628$3,219,259$3,556,775$2,885,134
Other long-term assets$75,766$180,796$143,681$182,332$1,204,316
Total long-term assets$2,961,532$3,362,424$3,362,940$3,739,107$4,089,450
Total assets$4,588,556$5,968,451$4,614,343$5,654,630$5,585,439
Payables and accrued expenses$28,361$31,899$1,565$6,067$16,383
Other current liabilities$0$0$0$0$0
Total current liabilities$28,361$31,899$1,565$6,067$16,383
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$0$0$0$0$0
Total long-term liabilities$580,249$712,486$839,170$556,555$644,373
Total liabilities$608,610$744,385$840,735$562,622$660,756
Net assets20222021202020192018
Without donor restrictions$3,979,946$5,224,066$3,773,608$5,092,008$4,924,683
With donor restrictions$0$0$0$0$0
Net assets$3,979,946$5,224,066$3,773,608$5,092,008$4,924,683
Revenues and expenses
Total contributions$188,429$2,090,215$2,017,525$28,174$38,438
Program service revenue$16,077,362$15,185,643$17,159,928$21,822,960$21,701,910
Membership dues$0$0$0$0$0
Investment income($9,439)($3,035)($4,948)$760($391,252)
Other revenue$9,193,184$8,857,540$8,811,281$9,496,176$7,215,497
Total other revenue$25,261,107$24,040,148$25,966,261$31,319,896$28,526,155
Total revenue$25,449,536$26,130,363$27,983,786$31,348,070$28,564,593
Program services$19,704,156$17,897,636$22,688,810$24,953,594$21,577,054
Management and general$6,989,500$6,782,269$6,613,376$6,077,151$7,664,018
Total expenses$26,693,656$24,679,905$29,302,186$31,030,745$29,296,954
Change in net assets20222021202020192018
Surplus (deficit)($1,244,120)$1,450,458($1,318,400)$317,325($732,361)
Other changes in net assets$0$0$0$0$0
Total change in net assets($1,244,120)$1,450,458($1,318,400)$317,325($732,361)


Reggie GoodinCFO, Senior Vice President$426,116
Kristen IvyPresident$364,820
Mike ClearSenior Vice President of Life Stage$307,381
Reggie JoinerFounder & CEO$270,685
Thomas ShefchunasExecutive Director$230,128
Kevin BensonExecutive Director$219,568
Brandon O'DellLead Writer & Creative Director$195,672
Colette TaylorExecutive Director of Events$180,210
Mike JeffriesDirector & Executive Director$174,834
Elizabeth HansenLead Writer & Creative Director$139,575
Joel ManbyBoard Chairman & Consultant$96,469

Compensation data as of: 7/31/2022

Response from ministry

No response has been provided by this ministry.

The information below was provided to MinistryWatch by the ministry itself. It was last updated 5/28/2024. To update the information below, please email: [email protected]


Since 1996, we've been on a mission to empower leaders and caregivers with the network and resources they need to meet the holistic needs of humans at every phase.

Program accomplishments

In 2022 - 2023 Orange partnered with 10,000 leaders who had weekly influence with:
Every year Orange fuels church leaders to impact over 1,000,000 kids and teens. By providing world class resources to support a developmentally relevant content strategy more young people are discovering how trust in Jesus can impact how they see God, themselves, and the world around them.

In addition, Parent Cue is supporting the home by extending weekly support to a network of 300,000 parents and caregivers influencing faith every day.