Generous Giving 
The information on this page was last updated 3/11/2026. If you see errors or omissions, please email: [email protected]
Summary
We exist to spread the message of generosity because we know it transforms lives. Spreading this message can be tricky. It's easy to assume we're asking for money-but we're not. We host free events that help explore generosity without asking for anything in return. This leads to stronger families, renewed marriages, and deeper relationships with God.
Everything we do is centered around a conversation, guided by our core beliefs and principles of generosity.
Contact information
Mailing address:
Generous Giving
3070 Lakecrest Cir
Ste 400-145
Lexington, KY 40513
Website: generousgiving.org
Phone: (407) 650-3663
Email: [email protected]
Organization details
EIN: 582556775
CEO/President: April Chapman
Chairman: Greg Baumer
Board size: 8
Founder: The Maclellan Foundation
Ruling year: 2001
Tax deductible: Yes
Fiscal year end: 20/23
Member of ECFA: No
Member of ECFA since:
Purpose
To see the generosity of God displayed through the generosity of God's people.
We envision a movement of Christians who give extravagantly of all that they are in response to God's radical grace. Our primary motivation is to see people liberated to live and give in God's image in order to see God's kingdom come on earth.
Mission statement
Generous Giving's mission is to spread the message of biblical generosity in order to grow generous givers, especially among those entrusted with much.
Statement of faith
1. GIVING IS A HEART ISSUE
Where your treasure is, there your heart will be also. - Matthew 6:21
We invest our time, energy, and resources in the things that matter most to us. They are often things that ensnare us and stand in the way of liberation from materialism.
Remarkably, in much the same way your treasure reveals your heart, the purposeful reallocation of your 'treasure' can be an effective way to guide your heart away from earthly values and toward more meaningful treasure.
"My heart always goes where I put God's money." - Randy Alcorn
Giving is not only an indication of where your heart is, but it is also a means of moving your heart toward God's generosity in a never-ending journey, expanding your heart to hold all the blessing of a closer walk with God.
2. GOD GAVE FIRST
For God so loved the world that he gave his one and only son... - John 3:16
God is the most generous of all givers. God's grace has blessed us with goods, skills, and opportunities to generate what we need in our lives and a rich and wonderful world in which to live out His calling. God gave at a level beyond anything we can fully comprehend, He gave His Son, whose life bought our salvation.
God's giving to us is like the filling of a cup, and our giving to others reveals the cup running over. In the context of our own blessings and gratefulness, we learn to be generous givers. We didn't earn it; we never will. God's gift was the highest demonstration of unconditional generosity:
But God demonstrates His own love for us in this: While we were still sinners, Christ died for us. - Romans 5:8
3. GOD OWNS IT ALL
The earth is the Lord's, and everything in it. - Psalm 24:1
A money manager administers assets for the benefit of the owner, but is always aware that the funds he or she handles are not his own. With all the attention you place on managing our money, how does my perspective change when I come to understand that it is not my money, my wealth, my possessions, or my assets, but instead, that it all belongs to God? We are God's money managers. The wealth of the earth and all its resources are entrusted to us, with the privilege to be stewards of its wise use. Our money is never ours to spend as we choose; our money is God's to spend as He directs.
4. WE ARE TO SEEK FIRST THE KINGDOM OF GOD
But seek first His Kingdom and His Righteousness and all of these things will be given to you as well. - Matthew 6:33
Jesus assures us that we do not have to worry about our earthly life because God has promised always to take care of us. And with earthly matters in God's control, we are free to pursue more spiritual matters, seeking first and above all else, God's kingdom and His righteousness through spiritual intimacy. Intimacy with Christ offers the highest levels of satisfaction both right now and for eternity.
5. HEAVEN, NOT EARTH, IS MY HOME
But our citizenship is in heaven. And we eagerly await a Savior from there, the Lord Jesus Christ. - Philippians 3:20
Life is short. Eternity is long. And my home is in heaven, where I will spend eternity. This simple yet radical thinking begs an important question: Why should I invest a large amount of time, energy, and resources in what is short? Why should I focus on my (or even my children's) very temporary life here on earth, when heaven is real and coming and calling?
It isn't wrong for us to spend money on things that are temporary. However, if we have an eternal perspective and understand that heaven, not earth, is our real home, then we know that we can store up treasures in heaven where we (and those reached with the gospel) can experience them for eternity. A life of generosity-for all who know Christ-means the opportunity to draw closer to God, now, and in eternity. It means joy, a fulfilled heart, and the potential to store up treasures in heaven.
6. GIVING BRINGS JOY
... remembering the words of the Lord Jesus himself said: 'It is more blessed to give than to receive. - Acts 20:35
Our life becomes joyful, fulfilling, and purposeful as we live in God's calling. Joy is experienced in the act of giving, but even more so in the alignment of your heart with God's will. As generosity comes into your heart, it blesses you in ways you know in the moment, in ways you recognize over a lifetime, and in ways that are revealed to you only in eternity. Generosity enables you to live in the joy of a "life that is truly life."
"In this way they will lay up treasure for themselves as a firm foundation for the coming age, so that they may take hold of the life that is truly life." (1 Timothy 6:19).
Donor confidence score
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Transparency grade
D
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Financial efficiency ratings
Sector: Christian Growth
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 384 of 1338 | 17 of 72 |
| Fund acquisition rating | | 137 of 1338 | 8 of 72 |
| Resource allocation rating | | 790 of 1338 | 35 of 72 |
| Asset utilization rating | | 612 of 1340 | 33 of 72 |
To understand our financial efficiency ratings, click here.
Financial ratios
| Funding ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 6% | 0% | 0% | 0% | 0% | 0% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 4% | 0% | 0% | 0% | 0% | 0% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 74% | 71% | 77% | 85% | 93% | 100% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 4% | 0% | 0% | 0% | 0% | 0% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 26% | 29% | 23% | 15% | 7% | 0% |
| Operating ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Program expense ratio Program expense ratio = Program services / Total expenses | 80% | 80% | 80% | 80% | 79% | 78% |
Spending ratio Spending ratio = Total expenses / Total revenue | 97% | 86% | 96% | 99% | 64% | 148% |
Program output ratio Program output ratio = Program services / Total revenue | 80% | 69% | 77% | 80% | 51% | 116% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 3% | 14% | 4% | 1% | 36% | -48% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 3% | 24% | 6% | 1% | 69% | -116% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 13% | 20% | 20% | 20% | 21% | 22% |
| Investing ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 1.11 | 1.11 | 1.09 | 1.23 | 1.03 | 1.78 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.43 | 1.00 | 1.00 | 1.00 | 1.00 | 1.00 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 1.73 | 1.11 | 1.09 | 1.24 | 1.03 | 1.78 |
| Liquidity ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Current ratio Current ratio = Total current assets / Total current liabilities | 14.20 | 4.53 | 3.37 | 3.81 | 5.58 | 3.68 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.06 | 0.22 | 0.30 | 0.26 | 0.18 | 0.27 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 6.05 | 8.46 | 7.76 | 7.17 | 9.55 | 4.90 |
| Solvency ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 9% | 22% | 30% | 26% | 18% | 50% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 0% | 0% | 0% | 0% | 23% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 80% | 71% | 65% | 60% | 80% | 28% |
Financials
| Balance sheet | |||||
| Assets | 2024 | 2023 | 2022 | 2021 | 2020 |
| Cash | $4,064,729 | $4,013,966 | $3,673,255 | $3,219,636 | $1,560,088 |
| Receivables, inventories, prepaids | $898,571 | $189,169 | $73,293 | $104,222 | $119,381 |
| Short-term investments | $0 | $0 | $0 | $0 | $0 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $4,963,300 | $4,203,135 | $3,746,548 | $3,323,858 | $1,679,469 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $0 | $0 | $1,503 | $3,781 | $6,059 |
| Other long-term assets | $0 | $0 | $0 | $0 | $0 |
| Total long-term assets | $0 | $0 | $1,503 | $3,781 | $6,059 |
| Total assets | $4,963,300 | $4,203,135 | $3,748,051 | $3,327,639 | $1,685,528 |
| Liabilities | 2024 | 2023 | 2022 | 2021 | 2020 |
| Payables and accrued expenses | $129,046 | $106,544 | $155,163 | $98,001 | $55,413 |
| Other current liabilities | $965,522 | $1,140,871 | $827,110 | $497,900 | $400,350 |
| Total current liabilities | $1,094,568 | $1,247,415 | $982,273 | $595,901 | $455,763 |
| Debt | $0 | $0 | $0 | $0 | $386,500 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $0 | $0 | $0 | $0 | $0 |
| Total long-term liabilities | $0 | $0 | $0 | $0 | $386,500 |
| Total liabilities | $1,094,568 | $1,247,415 | $982,273 | $595,901 | $842,263 |
| Net assets | 2024 | 2023 | 2022 | 2021 | 2020 |
| Without donor restrictions | $3,868,732 | $2,955,720 | $2,765,778 | $2,731,738 | $843,265 |
| With donor restrictions | $0 | $0 | $0 | $0 | $0 |
| Net assets | $3,868,732 | $2,955,720 | $2,765,778 | $2,731,738 | $843,265 |
| Revenues and expenses | |||||
| Revenue | 2024 | 2023 | 2022 | 2021 | 2020 |
| Total contributions | $4,544,031 | $3,684,580 | $3,951,716 | $4,925,200 | $2,012,745 |
| Program service revenue | $1,087,757 | $989,267 | $681,279 | $387,440 | $1,786 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $175,577 | $88,866 | $28,092 | $2,118 | $5,533 |
| Other revenue | $591,764 | $0 | $0 | $0 | $0 |
| Total other revenue | $1,855,098 | $1,078,133 | $709,371 | $389,558 | $7,319 |
| Total revenue | $6,399,129 | $4,762,713 | $4,661,087 | $5,314,758 | $2,020,064 |
| Expenses | 2024 | 2023 | 2022 | 2021 | 2020 |
| Program services | $4,406,457 | $3,651,064 | $3,720,669 | $2,694,006 | $2,338,148 |
| Management and general | $1,079,660 | $921,707 | $906,378 | $732,279 | $657,091 |
| Fundraising | $0 | $0 | $0 | $0 | $0 |
| Total expenses | $5,486,117 | $4,572,771 | $4,627,047 | $3,426,285 | $2,995,239 |
| Change in net assets | 2024 | 2023 | 2022 | 2021 | 2020 |
| Surplus (deficit) | $913,012 | $189,942 | $34,040 | $1,888,473 | ($975,175) |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | $913,012 | $189,942 | $34,040 | $1,888,473 | ($975,175) |
Compensation
| Name | Title | Compensation |
| April Chapman | CEO | $240,222 |
| Todd Harper | Co-Founder | $189,930 |
| Matthew Mancinelli | Director - Activation | $150,896 |
| Christie Wilson | Director - Volunteer Svc | $150,573 |
| Emily Osburne | Director - Marketing | $138,452 |
| Lacie Stevens | Engagement Team | $130,514 |
| Donald Campbell | Engagement Team | $126,674 |
| Lisa Schreiner | Director - Operations | $113,971 |
| Ladonna Cingilli | Senior Vice President | $75,013 |
Compensation data as of: 12/31/2024
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 3/11/2026. To update the information below, please email: [email protected]
History
Founded in 2000 by The Maclellan Foundation, it was launched with a vision to stir a renewed, spirit-led commitment to generosity among followers of Christ through conversation. Today, we host conversations about God and money in an environment that never asks you for donations or anything in return. These experiences have led thousands of people to experience renewed purpose, stronger marriages and families, and a deeper relationship with God.