Hope Media Group / KSBJ 
The information on this page was last updated 6/4/2026. If you see errors or omissions, please email: [email protected]
Summary
Hope Media Group is a family of brands engaging people to love Jesus, serve others, and spread Hope. Our family of brands include KSBJ, WayFM, Vida Unida, NGEN Radio, HOPE ON DEMAND, Way Nation, Way Loud, Special Events and AMEN: The Prayer App.
Hope Media Group is thrilled to have merged with WAY Media, combining each organization's rich heritage to better serve an audience of more than 4 million individuals worldwide with positive multimedia content over both radio and digital!
By aligning our efforts to create and share uplifting content, our media brands continue to be a beacon of Hope for all. We could not be more excited for this next chapter as we realize the vision of integrating the best of our respective ministries to enhance our impact for the cause of Christ.
As we advance God's kingdom together as Hope Media Group, we make a positive shift within Christian media that engages, encourages and inspires.
Contact information
Mailing address:
Hope Media Group
21620 Valley Ranch Parkway
New Caney, TX 77357
Website: hopemediagroup.com
Phone: 800-446-5725
Email: [email protected]
Organization details
EIN: 742162248
CEO/President: Joe Paulo
Chairman: Dr. Joseph (Joe) Parle
Board size: 9
Founder: Buddy Holliday
Ruling year: 1981
Tax deductible: Yes
Fiscal year end: 06/30
Member of ECFA: Yes
Member of ECFA since: 1993
Purpose
Hope Media Group is a family of media brands that engage people to love Jesus, serve others and spread Hope through radio, events, online content and mobile apps. Headquartered in Houston, the brands include Houston-focused KSBJ, the national network of WayFM stations, the Spanish Christian station "Vida Unida", digital content outlets NGEN Radio (Christian hip-hop and pop), Waynation.com, HOPE ON DEMAND, and Amen: The Prayer App, plus a concert and event brand, Special Events.
Mission statement
Our mission is "to be the Voice of Hope, Connecting People to God."
Statement of faith
All board members and employees collectively and individually agree they believe in each of the following statements. As Christians, we follow God's call to be kind, compassionate and to love each other as He loves us.
God, who is Himself Truth and speaks truth only, has inspired the Bible. It is the only completely trustworthy, divine authority in all matters including love, truth, redemption, morality and proper conduct. It is to be believed in all it affirms, obeyed in all it requires, and embraced in all that it promises.
There is one God, eternally existent in three persons: Father, Son and Holy Spirit.
We are commanded to love everyone. As a result, we should examine ourselves first to avoid judging others by a standard to which we do not hold ourselves. Christians are held to a higher standard of obedience to the Bible than those who do not claim to be Christians.
Because we have all sinned, we are all in need of salvation.
God sent His Son to become man to pay the penalty for our sins by His shed blood in death on the cross and to be raised back to life that we might be redeemed. God's forgiveness extends to all of those who believe in Christ's finished work on the cross as the sole remedy for their sins. This forgiveness of our past, present and future sins should result in compassion for others who are enslaved to sin while repenting of our own sins so that we can lead holy lives that glorify God.
Only those who place their faith in Jesus Christ are saved by faith and will spend eternity in heaven. Those who do not will be eternally separated from Him.
Jesus was fully God and fully man, virgin-born, and sinless. He will personally return in power and glory.
Believers in our Lord Jesus Christ are called to be united in the Holy Spirit.
This Statement of Faith does not exhaust the extent of our beliefs. For purposes of Hope Media Group's faith, doctrine, practice, policy and discipline, our Board of Directors is HMG's final interpretive authority on the Bible's meaning and application.
Articles
Donor confidence score
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To understand our donor confidence score, click here.
Transparency grade
A
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Radio/ TV Stations
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 1285 of 1366 | 31 of 32 |
| Fund acquisition rating | | 1286 of 1366 | 28 of 32 |
| Resource allocation rating | | 1184 of 1366 | 26 of 32 |
| Asset utilization rating | | 822 of 1367 | 21 of 33 |
To understand our financial efficiency ratings, click here.
Financial ratios
| Funding ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 5% | 18% | 10% | 23% | 7% | 6% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 4% | 14% | 8% | 20% | 6% | 6% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 77% | 80% | 82% | 88% | 91% | 99% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 6% | 15% | 11% | 18% | 8% | 8% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 23% | 20% | 18% | 12% | 9% | 1% |
| Operating ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Program expense ratio Program expense ratio = Program services / Total expenses | 79% | 68% | 70% | 70% | 77% | 74% |
Spending ratio Spending ratio = Total expenses / Total revenue | 96% | 98% | 78% | 114% | 75% | 78% |
Program output ratio Program output ratio = Program services / Total revenue | 73% | 66% | 55% | 80% | 58% | 58% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 4% | 2% | 22% | -14% | 25% | 22% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 1% | 1% | 14% | -7% | 9% | 11% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 16% | 17% | 19% | 12% | 15% | 18% |
| Investing ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 0.37 | 0.37 | 0.39 | 0.45 | 0.26 | 0.36 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 2.18 | 5.45 | 3.32 | 2.73 | 2.10 | 2.01 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 0.90 | 1.99 | 1.29 | 1.23 | 0.54 | 0.73 |
| Liquidity ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Current ratio Current ratio = Total current assets / Total current liabilities | 17.46 | 3.25 | 5.51 | 7.73 | 9.33 | 14.96 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.05 | 0.31 | 0.18 | 0.13 | 0.11 | 0.07 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 12.44 | 4.16 | 7.64 | 8.51 | 19.79 | 15.36 |
| Solvency ratios | Sector median | 2025 | 2024 | 2023 | 2022 | 2021 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 10% | 26% | 23% | 20% | 9% | 3% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 10% | 6% | 3% | 4% | 0% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 202% | 202% | 199% | 177% | 354% | 266% |
Financials
| Balance sheet | |||||
| Assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Cash | $11,761,368 | $16,767,585 | $23,995,070 | $22,745,446 | $9,105,477 |
| Receivables, inventories, prepaids | $7,027,367 | $8,280,687 | $4,742,434 | $12,600,330 | $9,067,051 |
| Short-term investments | $860,785 | $5,428,832 | $2,197,633 | $2,075,241 | $2,301,063 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $19,649,520 | $30,477,104 | $30,935,137 | $37,421,017 | $20,473,591 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $34,197,764 | $17,474,092 | $8,833,035 | $8,059,568 | $4,848,299 |
| Other long-term assets | $53,264,651 | $53,273,291 | $44,616,252 | $33,043,109 | $15,771,476 |
| Total long-term assets | $87,462,415 | $70,747,383 | $53,449,287 | $41,102,677 | $20,619,775 |
| Total assets | $107,111,935 | $101,224,487 | $84,384,424 | $78,523,694 | $41,093,366 |
| Liabilities | 2025 | 2024 | 2023 | 2022 | 2021 |
| Payables and accrued expenses | $5,937,086 | $5,340,815 | $2,616,428 | $2,932,399 | $1,202,239 |
| Other current liabilities | $117,714 | $192,405 | $1,384,916 | $1,078,961 | $166,470 |
| Total current liabilities | $6,054,800 | $5,533,220 | $4,001,344 | $4,011,360 | $1,368,709 |
| Debt | $10,329,667 | $6,400,000 | $2,204,228 | $2,764,719 | $0 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $11,466,424 | $11,159,934 | $10,880,204 | $0 | $0 |
| Total long-term liabilities | $21,796,091 | $17,559,934 | $13,084,432 | $2,764,719 | $0 |
| Total liabilities | $27,850,891 | $23,093,154 | $17,085,776 | $6,776,079 | $1,368,709 |
| Net assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Without donor restrictions | $75,455,914 | $62,521,841 | $54,827,118 | $53,501,737 | $30,034,926 |
| With donor restrictions | $3,805,130 | $15,609,492 | $12,471,530 | $18,245,878 | $9,689,731 |
| Net assets | $79,261,044 | $78,131,333 | $67,298,648 | $71,747,615 | $39,724,657 |
| Revenues and expenses | |||||
| Revenue | 2025 | 2024 | 2023 | 2022 | 2021 |
| Total contributions | $32,197,552 | $40,881,022 | $29,550,795 | $24,556,219 | $18,932,191 |
| Program service revenue | $6,881,702 | $6,411,605 | $3,044,031 | $2,364,681 | $185,527 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $499,623 | $1,755,331 | ($41,452) | $82,801 | $48,418 |
| Other revenue | $504,649 | $962,329 | $862,019 | $19,056 | $2,857 |
| Total other revenue | $7,885,974 | $9,129,265 | $3,864,598 | $2,466,538 | $236,802 |
| Total revenue | $40,083,526 | $50,010,287 | $33,415,393 | $27,022,757 | $19,168,993 |
| Expenses | 2025 | 2024 | 2023 | 2022 | 2021 |
| Program services | $26,628,112 | $27,448,576 | $26,580,451 | $15,606,775 | $11,083,067 |
| Management and general | $6,832,458 | $7,608,947 | $4,595,758 | $2,939,238 | $2,620,020 |
| Fundraising | $5,723,015 | $4,145,052 | $6,793,553 | $1,715,078 | $1,221,960 |
| Total expenses | $39,183,585 | $39,202,575 | $37,969,762 | $20,261,091 | $14,925,047 |
| Change in net assets | 2025 | 2024 | 2023 | 2022 | 2021 |
| Surplus (deficit) | $899,941 | $10,807,712 | ($4,554,369) | $6,761,666 | $4,243,946 |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | $899,941 | $10,807,712 | ($4,554,369) | $6,761,666 | $4,243,946 |
Compensation
| Name | Title | Compensation |
| Joe Paulo | CEO | $520,716 |
| Tim Dukes | President | $350,988 |
| Desiree Gonzalez | COO | $332,703 |
| Mike McCall | Chief of Donor Engagement | $249,050 |
| Nancy Overfield | Chief of Marketing/Vida Unida Gm | $243,107 |
| Jim Marshall | Chief of Media Operations | $239,652 |
| Scott Herrold | Chief of Programming | $237,158 |
| Myrka Dellanos | Vida Unida Morning Show Host | $192,588 |
Compensation data as of: 6/30/2025
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 6/4/2026. To update the information below, please email: [email protected]
History
Program accomplishments
101M+ total engagements per month
83 total signals in 27 markets
46M+ coverage for more than 46 million people
2.7M+ listeners every week
9K+ free Bibles distributed
5.8K+ unique social engagements every hour
68K+ web & mobile app views each day