Hope Media Group / KSBJ

The information on this page was last updated 6/30/2023. If you see errors or omissions, please email: [email protected]


Hope Media Group is a family of brands engaging people to love Jesus, serve others, and spread Hope. Our family of brands include KSBJ, WayFM, Vida Unida, NGEN Radio, HOPE ON DEMAND, Way Nation, Way Loud, Special Events and AMEN: The Prayer App.

Hope Media Group is thrilled to have merged with WAY Media, combining each organization's rich heritage to better serve an audience of more than 4 million individuals worldwide with positive multimedia content over both radio and digital!

By aligning our efforts to create and share uplifting content, our media brands continue to be a beacon of Hope for all. We could not be more excited for this next chapter as we realize the vision of integrating the best of our respective ministries to enhance our impact for the cause of Christ.

As we advance God's kingdom together as Hope Media Group, we make a positive shift within Christian media that engages, encourages and inspires.

Contact information

Mailing address:
Hope Media Group
1722 Treble Dr.
Humble, TX 77338

Website: hopemediagroup.com

Phone: (281) 446-5725

Email: [email protected]

Organization details

EIN: 742162248

CEO/President: Joe Paulo

Chairman: Dr. Joseph (Joe) Parle

Board size: 9

Founder: Buddy Holliday

Ruling year: 1981

Tax deductible: Yes

Fiscal year end: 06/30

Member of ECFA: Yes

Member of ECFA since: 1993


Hope Media Group is a family of media brands that engage people to love Jesus, serve others and spread Hope through radio, events, online content and mobile apps. Headquartered in Houston, the brands include Houston-focused KSBJ, the national network of WayFM stations, the Spanish Christian station "Vida Unida", digital content outlets NGEN Radio (Christian hip-hop and pop), Waynation.com, HOPE ON DEMAND, and Amen: The Prayer App, plus a concert and event brand, Special Events.

Mission statement

Our mission is "to be the Voice of Hope, Connecting People to God."

Statement of faith

All board members and employees collectively and individually agree they believe in each of the following statements. As Christians, we follow God's call to be kind, compassionate and to love each other as He loves us.

God, who is Himself Truth and speaks truth only, has inspired the Bible. It is the only completely trustworthy, divine authority in all matters including love, truth, redemption, morality and proper conduct. It is to be believed in all it affirms, obeyed in all it requires, and embraced in all that it promises.

There is one God, eternally existent in three persons: Father, Son and Holy Spirit.

We are commanded to love everyone. As a result, we should examine ourselves first to avoid judging others by a standard to which we do not hold ourselves. Christians are held to a higher standard of obedience to the Bible than those who do not claim to be Christians.

Because we have all sinned, we are all in need of salvation.

God sent His Son to become man to pay the penalty for our sins by His shed blood in death on the cross and to be raised back to life that we might be redeemed. God's forgiveness extends to all of those who believe in Christ's finished work on the cross as the sole remedy for their sins. This forgiveness of our past, present and future sins should result in compassion for others who are enslaved to sin while repenting of our own sins so that we can lead holy lives that glorify God. Only those who place their faith in Jesus Christ are saved by faith and will spend eternity in heaven. Those who do not will be eternally separated from Him.

Jesus was fully God and fully man, virgin-born, and sinless. He will personally return in power and glory.

Believers in our Lord Jesus Christ are called to be united in the Holy Spirit.

This Statement of Faith does not exhaust the extent of our beliefs. For purposes of Hope Media Group's faith, doctrine, practice, policy and discipline, our Board of Directors is HMG's final interpretive authority on the Bible's meaning and application.

Donor confidence score

Show donor confidence score details

Transparency grade


To understand our transparency grade, click here.

Financial efficiency ratings

Sector: Radio/ TV Stations

CategoryRatingOverall rankSector rank
Overall efficiency rating710 of 110221 of 28
Fund acquisition rating619 of 110317 of 28
Resource allocation rating491 of 110316 of 28
Asset utilization rating813 of 110219 of 28

Financial ratios

Funding ratiosSector median20222021202020192018
Return on fundraising efforts Return on fundraising efforts =
Fundraising expense /
Total contributions
Fundraising cost ratio Fundraising cost ratio =
Fundraising expense /
Total revenue
Contributions reliance Contributions reliance =
Total contributions /
Total revenue
Fundraising expense ratio Fundraising expense ratio =
Fundraising expense /
Total expenses
Other revenue reliance Other revenue reliance =
Total other revenue /
Total revenue
Operating ratiosSector median20222021202020192018
Program expense ratio Program expense ratio =
Program services /
Total expenses
Spending ratio Spending ratio =
Total expenses /
Total revenue
Program output ratio Program output ratio =
Program services /
Total revenue
Savings ratio Savings ratio =
Surplus (deficit) /
Total revenue
Reserve accumulation rate Reserve accumulation rate =
Surplus (deficit) /
Net assets
General and admin ratio General and admin ratio =
Management and general expense /
Total expenses
Investing ratiosSector median20222021202020192018
Total asset turnover Total asset turnover =
Total expenses /
Total assets
Degree of long-term investment Degree of long-term investment =
Total assets /
Total current assets
Current asset turnover Current asset turnover =
Total expenses /
Total current assets
Liquidity ratiosSector median20222021202020192018
Current ratio Current ratio =
Total current assets /
Total current liabilities
Current liabilities ratio Current liabilities ratio =
Total current liabilities /
Total current assets
Liquid reserve level Liquid reserve level =
(Total current assets -
Total current liabilities) /
(Total expenses / 12)
Solvency ratiosSector median20222021202020192018
Liabilities ratio Liabilities ratio =
Total liabilities /
Total assets
Debt ratio Debt ratio =
Debt /
Total assets
Reserve coverage ratio Reserve coverage ratio =
Net assets /
Total expenses


Balance sheet
Receivables, inventories, prepaids$12,600,330$9,067,051$8,112,997$8,362,369$8,708,530
Short-term investments$2,075,241$2,301,063$2,119,888$6,329,468$5,974,205
Other current assets$0$0$0$0$0
Total current assets$37,421,017$20,473,591$16,660,146$16,209,434$16,613,074
Long-term investments$0$0$0$0$0
Fixed assets$8,059,568$4,848,299$5,529,373$6,091,079$5,273,858
Other long-term assets$33,043,109$15,771,476$15,636,704$13,858,470$14,608,375
Total long-term assets$41,102,677$20,619,775$21,166,077$19,949,549$19,882,233
Total assets$78,523,694$41,093,366$37,826,223$36,158,983$36,495,307
Payables and accrued expenses$2,932,399$1,202,239$787,197$558,384$532,634
Other current liabilities$1,078,961$166,470$8,200$1,500$353,000
Total current liabilities$4,011,360$1,368,709$795,397$559,884$885,634
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$0$0$0$0$0
Total long-term liabilities$2,764,719$0$1,620,500$0$2,423,796
Total liabilities$6,776,079$1,368,709$2,415,897$559,884$3,309,430
Net assets20222021202020192018
Without donor restrictions$53,501,737$30,034,926$25,245,172$23,117,975$23,258,975
With donor restrictions$18,245,878$9,689,731$10,165,154$12,481,124$9,926,902
Net assets$71,747,615$39,724,657$35,410,326$35,599,099$33,185,877
Revenues and expenses
Total contributions$24,556,219$18,932,191$13,270,237$14,538,247$13,460,223
Program service revenue$2,364,681$185,527$0$79,176$107,376
Membership dues$0$0$0$0$0
Investment income$82,801$48,418$111,826$371,782$441,040
Other revenue$19,056$2,857$90,705$86,651$181,019
Total other revenue$2,466,538$236,802$202,531$537,609$729,435
Total revenue$27,022,757$19,168,993$13,472,768$15,075,856$14,189,658
Program services$15,606,775$11,083,067$10,345,877$9,758,370$9,519,028
Management and general$2,939,238$2,620,020$2,617,904$2,260,997$2,006,698
Total expenses$20,261,091$14,925,047$13,754,538$12,790,569$12,270,506
Change in net assets20222021202020192018
Surplus (deficit)$6,761,666$4,243,946($281,770)$2,285,287$1,919,152
Other changes in net assets$0$0$0$0$0
Total change in net assets$6,761,666$4,243,946($281,770)$2,285,287$1,919,152


Joe PauloPresident/CEO$278,983
Elaine WelcomeCOO (part year)$217,914
William HullSR Director, Donor Engagement$177,548
Desiree GonzalezCFO, Board Secretary/Treasurer$174,534
Shawn FarringtonSR Director, Content$166,855
Carder PriceOn air talent$161,143
Rachel CarrilloOn air talent$160,997
Christina JonesDirector Data Sciences & Analytics$149,232

Compensation data as of: 6/30/2022

Response from ministry

No response has been provided by this ministry.

The information below was provided to MinistryWatch by the ministry itself. It was last updated 6/30/2023. To update the information below, please email: [email protected]


Program accomplishments