World Christian Broadcasting Corporation 
The information on this page was last updated 3/4/2026. If you see errors or omissions, please email: [email protected]
Summary
Here at World Christian Broadcasting, we're passionate about sharing the uplifting message of the Bible and the love of Jesus with the entire globe through the powerful medium of short wave radio. Let us take you on a journey filled with hope, meaning, and inspiration!
Contact information
Mailing address:
World Christian Broadcasting Network
605 Bradley Court
Franklin, TN 37067-8200
Website: www.worldchristian.org
Phone: 615-371-8707
Email: [email protected]
Organization details
EIN: 751541354
CEO/President: Andrew Baker
Chairman: Mark Willougby
Board size: 18
Founder: Maurice Hall
Ruling year: 1977
Tax deductible: Yes
Fiscal year end: 12/31
Member of ECFA: No
Member of ECFA since:
Purpose
Our journey began with a simple idea: to utilize shortwave radio to connect hearts around the globe. Join us in this wonderful adventure of faith!
Mission statement
World Christian Broadcasting exists so that people in places best served by broadcast media become aware of the Good News of Jesus Christ and want to know more.
Statement of faith
Articles
| 4/10/2026 | At Least Eight Ministries Resign From ECFA in Recent Weeks |
Donor confidence score
Show donor confidence score details
To understand our donor confidence score, click here.
Transparency grade
D
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Educational Media
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 1366 of 1420 | 46 of 47 |
| Fund acquisition rating | | 1281 of 1420 | 42 of 47 |
| Resource allocation rating | | 1012 of 1420 | 34 of 47 |
| Asset utilization rating | | 1341 of 1421 | 46 of 47 |
To understand our financial efficiency ratings, click here.
Financial ratios
| Funding ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 7% | 17% | 18% | 13% | 13% | 13% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 5% | 15% | 18% | 13% | 13% | 13% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 94% | 93% | 99% | 99% | 100% | 99% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 6% | 14% | 14% | 13% | 12% | 11% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 6% | 7% | 1% | 1% | 0% | 1% |
| Operating ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Program expense ratio Program expense ratio = Program services / Total expenses | 80% | 75% | 74% | 74% | 73% | 76% |
Spending ratio Spending ratio = Total expenses / Total revenue | 94% | 108% | 132% | 101% | 109% | 114% |
Program output ratio Program output ratio = Program services / Total revenue | 74% | 81% | 98% | 75% | 79% | 86% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 6% | -8% | -32% | -1% | -9% | -14% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 6% | -4% | -12% | 0% | -3% | -5% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 13% | 10% | 12% | 13% | 15% | 13% |
| Investing ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 0.82 | 0.43 | 0.42 | 0.36 | 0.31 | 0.33 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.33 | 4.12 | 4.50 | 4.18 | 4.92 | 6.11 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 1.50 | 1.78 | 1.90 | 1.49 | 1.52 | 2.04 |
| Liquidity ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Current ratio Current ratio = Total current assets / Total current liabilities | 11.67 | 26.84 | 37.91 | 32.41 | 20.88 | 11.12 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.08 | 0.04 | 0.03 | 0.03 | 0.05 | 0.09 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 6.67 | 6.48 | 6.16 | 7.80 | 7.49 | 5.35 |
| Solvency ratios | Sector median | 2024 | 2023 | 2022 | 2021 | 2020 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 12% | 17% | 17% | 16% | 16% | 17% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 16% | 16% | 15% | 15% | 15% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 88% | 191% | 197% | 235% | 270% | 250% |
Financials
| Balance sheet | |||||
| Assets | 2024 | 2023 | 2022 | 2021 | 2020 |
| Cash | $972,383 | $786,677 | $1,251,554 | $609,334 | $409,426 |
| Receivables, inventories, prepaids | $102,319 | $109,444 | $250,000 | $225,927 | $120,455 |
| Short-term investments | $949,897 | $1,045,276 | $803,961 | $1,187,313 | $1,116,575 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $2,024,599 | $1,941,397 | $2,305,515 | $2,022,574 | $1,646,456 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $6,241,520 | $6,711,093 | $7,233,643 | $7,770,132 | $8,285,176 |
| Other long-term assets | $70,612 | $83,648 | $93,919 | $162,613 | $124,396 |
| Total long-term assets | $6,312,132 | $6,794,741 | $7,327,562 | $7,932,745 | $8,409,572 |
| Total assets | $8,336,731 | $8,736,138 | $9,633,077 | $9,955,319 | $10,056,028 |
| Liabilities | 2024 | 2023 | 2022 | 2021 | 2020 |
| Payables and accrued expenses | $75,434 | $51,214 | $71,146 | $96,882 | $148,084 |
| Other current liabilities | $0 | $0 | $0 | $0 | $0 |
| Total current liabilities | $75,434 | $51,214 | $71,146 | $96,882 | $148,084 |
| Debt | $1,363,999 | $1,414,434 | $1,462,643 | $1,508,721 | $1,506,045 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $0 | $3,055 | $3,918 | $9,737 | $11,488 |
| Total long-term liabilities | $1,363,999 | $1,417,489 | $1,466,561 | $1,518,458 | $1,517,533 |
| Total liabilities | $1,439,433 | $1,468,703 | $1,537,707 | $1,615,340 | $1,665,617 |
| Net assets | 2024 | 2023 | 2022 | 2021 | 2020 |
| Without donor restrictions | $5,461,186 | $5,946,065 | $6,727,777 | $6,790,234 | $7,209,256 |
| With donor restrictions | $1,436,112 | $1,321,370 | $1,367,593 | $1,549,745 | $1,181,155 |
| Net assets | $6,897,298 | $7,267,435 | $8,095,370 | $8,339,979 | $8,390,411 |
| Revenues and expenses | |||||
| Revenue | 2024 | 2023 | 2022 | 2021 | 2020 |
| Total contributions | $3,118,306 | $2,750,519 | $3,388,953 | $2,823,745 | $2,941,962 |
| Program service revenue | $0 | $0 | $0 | $0 | $0 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $270,436 | $83,196 | $26,413 | $12,503 | $17,764 |
| Other revenue | ($30,002) | ($51,727) | $0 | $0 | $72 |
| Total other revenue | $240,434 | $31,469 | $26,413 | $12,503 | $17,836 |
| Total revenue | $3,358,740 | $2,781,988 | $3,415,366 | $2,836,248 | $2,959,798 |
| Expenses | 2024 | 2023 | 2022 | 2021 | 2020 |
| Program services | $2,726,250 | $2,736,736 | $2,547,197 | $2,250,531 | $2,545,498 |
| Management and general | $369,424 | $441,433 | $446,640 | $458,713 | $440,124 |
| Fundraising | $515,902 | $504,887 | $444,983 | $375,088 | $375,529 |
| Total expenses | $3,611,576 | $3,683,056 | $3,438,820 | $3,084,332 | $3,361,151 |
| Change in net assets | 2024 | 2023 | 2022 | 2021 | 2020 |
| Surplus (deficit) | ($252,836) | ($901,068) | ($23,454) | ($248,084) | ($401,353) |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | ($252,836) | ($901,068) | ($23,454) | ($248,084) | ($401,353) |
Compensation
| Name | Title | Compensation |
| Andrew L Baker | President | $126,260 |
| Bryan Basham | Executive VP | $115,577 |
| Ben Powell | CFO | $102,563 |
Compensation data as of: 12/31/2024
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 3/4/2026. To update the information below, please email: [email protected]
History
In February 1945, the world's most powerful leaders gathered in the picturesque town of Yalta on the Black Sea-Franklin D. Roosevelt, Winston Churchill, and Joseph Stalin. As they discussed the future of the world, President Roosevelt stayed connected to Washington through a shortwave radio, a technology that would spark an idea in the mind of a young Army Lieutenant. Maurice Hall, who helped set up that equipment, began to wonder: Could shortwave radio be used for something far more important than military communication-could it be used to spread the Good News to the world?
Fast forward to 1977. Maurice, along with a group of visionary leaders, sat in a Texas living room and imagined using that very same shortwave technology to broadcast the gospel to the farthest reaches of the globe. But there were so many questions: Would it work? Where would a station be built? What languages would they broadcast in? The dream was big, but the journey was about to take an unexpected turn. Tragedy struck when a plane crash killed two key members of the team, but rather than stopping the mission, it strengthened their resolve. By December 1979, they had secured land in Anchor Point, Alaska, and in 1983, KNLS (the "New Life Station") went live, broadcasting its first programs in Russian and Chinese.
Since then, World Christian Broadcasting has expanded beyond all expectations. In 2016, a second station in Madagascar began broadcasting on Easter Sunday, reaching Europe, the Middle East, Africa, and beyond. Today, with two fully operational stations, including new languages like Arabic, Spanish, and Portuguese, our message reaches the entire inhabited world. From a humble vision sparked in a wartime radio room to a global mission spanning two continents, the world is listening-and God's message is being heard.