Encouragement Media Group 
The information on this page was last updated 8/26/2026. If you see errors or omissions, please email: [email protected]
Summary
A Family of Christian Radio Stations
Your Source for Christ-Centered Encouragement
Contact information
Mailing address:
Encouragement Media Group
P.O. Box 8525
Tyler, TX 75711
Website: encouragementmediagroup.com
Phone: (903) 508-6888
Email: [email protected]
Organization details
EIN: 751746274
CEO/President: Troy Kriechbaum
Chairman: Jet Schuler
Board size: 13
Founder:
Ruling year: 1981
Tax deductible: Yes
Fiscal year end: 12/31
Member of ECFA: Yes
Member of ECFA since: 2012
Purpose
We aim to be a voice of Christ-centered encouragement in East Texas and around the world. Wherever you are, we want you to experience the freedom and joy of a mind focused on the all-sufficient Christ.
Mission statement
Encouragement Media Group (EMG) exists to glorify God by encouraging people, connecting our community, and pointing people to Jesus Christ.
Statement of faith
https://encouragementmediagroup.com/our-beliefs/
Donor confidence score
Show donor confidence score details
To understand our donor confidence score, click here.
Transparency grade
C
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Radio/ TV Stations
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 1422 of 1485 | 32 of 33 |
| Fund acquisition rating | | 974 of 1485 | 20 of 33 |
| Resource allocation rating | | 1382 of 1485 | 30 of 33 |
| Asset utilization rating | | 1378 of 1486 | 29 of 34 |
To understand our financial efficiency ratings, click here.
Financial ratios
| Funding ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 5% | 8% | 8% | 10% | 3% | 1% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 4% | 8% | 7% | 10% | 3% | 1% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 80% | 99% | 95% | 97% | 95% | 101% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 6% | 8% | 9% | 11% | 5% | 2% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 20% | 1% | 5% | 3% | 5% | -1% |
| Operating ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Program expense ratio Program expense ratio = Program services / Total expenses | 78% | 63% | 62% | 62% | 63% | 68% |
Spending ratio Spending ratio = Total expenses / Total revenue | 93% | 93% | 85% | 88% | 62% | 64% |
Program output ratio Program output ratio = Program services / Total revenue | 72% | 59% | 53% | 55% | 39% | 44% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 7% | 7% | 15% | 12% | 38% | 36% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 2% | 3% | 5% | 4% | 24% | 22% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 17% | 29% | 29% | 27% | 32% | 30% |
| Investing ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 0.37 | 0.26 | 0.25 | 0.29 | 0.39 | 0.37 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 2.17 | 8.81 | 6.80 | 3.84 | 4.37 | 3.56 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 0.92 | 2.27 | 1.71 | 1.13 | 1.71 | 1.32 |
| Liquidity ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Current ratio Current ratio = Total current assets / Total current liabilities | 19.85 | 37.79 | 125.94 | 38.74 | 20.45 | 11.07 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.04 | 0.03 | 0.01 | 0.03 | 0.05 | 0.09 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 11.90 | 5.14 | 6.97 | 10.35 | 6.67 | 8.27 |
| Solvency ratios | Sector median | 2024 | 2023 | 2022 | 2020 | 2019 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 10% | 21% | 12% | 13% | 1% | 3% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 0% | 0% | 0% | 0% | 0% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 194% | 307% | 351% | 296% | 253% | 263% |
Financials
| Balance sheet | |||||
| Assets | 2024 | 2023 | 2022 | 2020 | 2019 |
| Cash | $1,671,792 | $2,435,317 | $3,020,958 | $1,684,109 | $825,579 |
| Receivables, inventories, prepaids | $610,632 | $77,751 | $120,409 | $198,859 | $343,647 |
| Short-term investments | $0 | $0 | $0 | $0 | $609,075 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $2,282,424 | $2,513,068 | $3,141,367 | $1,882,968 | $1,778,301 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $9,067,817 | $8,552,701 | $6,795,071 | $5,860,245 | $4,067,258 |
| Other long-term assets | $8,755,842 | $6,019,470 | $2,137,231 | $491,067 | $485,217 |
| Total long-term assets | $17,823,659 | $14,572,171 | $8,932,302 | $6,351,312 | $4,552,475 |
| Total assets | $20,106,083 | $17,085,239 | $12,073,669 | $8,234,280 | $6,330,776 |
| Liabilities | 2024 | 2023 | 2022 | 2020 | 2019 |
| Payables and accrued expenses | $60,396 | $19,954 | $81,090 | $92,089 | $160,589 |
| Other current liabilities | $0 | $0 | $0 | $0 | $0 |
| Total current liabilities | $60,396 | $19,954 | $81,090 | $92,089 | $160,589 |
| Debt | $0 | $0 | $0 | $0 | $0 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $4,126,254 | $1,997,223 | $1,488,143 | $0 | $1 |
| Total long-term liabilities | $4,126,254 | $1,997,223 | $1,488,143 | $0 | $1 |
| Total liabilities | $4,186,650 | $2,017,177 | $1,569,233 | $92,089 | $160,590 |
| Net assets | 2024 | 2023 | 2022 | 2020 | 2019 |
| Without donor restrictions | $15,185,682 | $15,057,562 | $10,406,318 | $8,142,191 | $5,799,398 |
| With donor restrictions | $733,751 | $10,500 | $98,118 | $0 | $370,788 |
| Net assets | $15,919,433 | $15,068,062 | $10,504,436 | $8,142,191 | $6,170,186 |
| Revenues and expenses | |||||
| Revenue | 2024 | 2023 | 2022 | 2020 | 2019 |
| Total contributions | $5,516,065 | $4,812,606 | $3,892,647 | $4,912,548 | $3,700,738 |
| Program service revenue | $0 | $0 | $0 | $0 | $0 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $901 | $5,457 | $31,752 | ($42,047) | $8,981 |
| Other revenue | $69,301 | $236,917 | $97,348 | $324,861 | ($31,881) |
| Total other revenue | $70,202 | $242,374 | $129,100 | $282,814 | ($22,900) |
| Total revenue | $5,586,267 | $5,054,980 | $4,021,747 | $5,195,362 | $3,677,838 |
| Expenses | 2024 | 2023 | 2022 | 2020 | 2019 |
| Program services | $3,275,817 | $2,679,640 | $2,192,451 | $2,018,472 | $1,605,822 |
| Management and general | $1,480,643 | $1,242,574 | $969,047 | $1,044,778 | $701,267 |
| Fundraising | $430,760 | $371,241 | $388,162 | $160,107 | $40,686 |
| Total expenses | $5,187,220 | $4,293,455 | $3,549,660 | $3,223,357 | $2,347,775 |
| Change in net assets | 2024 | 2023 | 2022 | 2020 | 2019 |
| Surplus (deficit) | $399,047 | $761,525 | $472,087 | $1,972,005 | $1,330,063 |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | $399,047 | $761,525 | $472,087 | $1,972,005 | $1,330,063 |
Compensation
| Name | Title | Compensation |
| Troy Kriechbaum | President/CEO | $223,270 |
| Harold R Skyles | Key Employee | $156,018 |
| Benjamin Stanley | Key Employee | $139,841 |
| Michael Harper | Key Employee | $123,078 |
Compensation data as of: 12/31/2024
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 8/26/2026. To update the information below, please email: [email protected]