Herald of Truth

The information in this column was provided to MinistryWatch by the ministry itself. It was last updated 2/16/2022. To update the information in this column, please email: info@ministrywatch.com


Summary

At Herald of Truth, we have one mission: Evangelize. Not only do we want people to hear the Good News, we want them to act upon it. We want them to spread the pathway to salvation. We want them to share the story of Jesus.


Contact information

Mailing address:
Herald of Truth
PO Box 2439
Abilene, TX 79604

Website: www.heraldoftruth.org

Phone: 800-234-7995

Email: info@heraldoftruth.org


Organization details

EIN: 752255925

CEO/President: Greg Swindle

Chairman: Wesley Cunningham

Board size: 11

Founder:

Ruling year: 1989

Tax deductible: Yes

Fiscal year end: 12/31

Member of ECFA: No

Member of ECFA since:


Purpose

The Herald of Truth relies on mass media tools such as television, shortwave and radio to reach the millions of people who have never heard the story of Jesus. Seekers can safely hear God's Word in their homes. Currently, the Herald of Truth broadcasts radio shows in Central America, and with help, we hope to increase the number of people both foreign and domestic that will hear the Good News through the radio and television.

The internet is an open door. The Herald of Truth has been in a unique position to provide an evangelistic website that can reach those individuals with whom the local church would not normally come into contact. As we start a dialogue with seekers, we connect them with local churches who provide fellowship and discipleship. For many years, Herald of Truth has provided stories and videos churches and individuals could use (or read for themselves) to find the hope of the Savior. In the near future, Herald of Truth is dedicated to increasing our presence on the world wide web and social media in order to share the story of Jesus Christ.

The Herald of Truth team has traveled all over the world sharing the Good News. We have used face-to-face ministry with seekers in order to try to reap the harvest. In 2018 alone, Herald of Truth will have completed two domestic evangelistic campaigns (Wichita, Kan. and Dexter, Mich.) and roughly 24 international campaigns in Cuba, Malawi, Mozambique, Tanzania, Zambia, Honduras, Nicaragua, Guatemala, Panama, Mexico and Spain. Last year, 49 new congregations were added to the Kingdom in Cuba alone. These evangelistic events have always been geared to teach others how to evangelize and share the story of Jesus.


Mission statement

To allow every person on earth multiple opportunities to hear, see and experience the gospel of Jesus Christ, in their native language - every nation - every moment - every day.


Statement of faith

Donor confidence score

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Transparency grade

D

To understand our transparency grade, click here.


Financial efficiency ratings

Sector: Educational Media

CategoryRatingOverall rankSector rank
Overall efficiency rating1011 of 102252 of 53
Fund acquisition rating1018 of 102453 of 53
Resource allocation rating1023 of 102453 of 53
Asset utilization rating780 of 102235 of 53

Financial ratios

Funding ratiosSector median20202019201820172016
Return on fundraising efforts Return on fundraising efforts =
Fundraising expense /
Total contributions
8%72%81%81%63%60%
Fundraising cost ratio Fundraising cost ratio =
Fundraising expense /
Total revenue
7%29%45%44%20%37%
Contributions reliance Contributions reliance =
Total contributions /
Total revenue
92%40%56%54%33%61%
Fundraising expense ratio Fundraising expense ratio =
Fundraising expense /
Total expenses
7%24%28%28%27%28%
Other revenue reliance Other revenue reliance =
Total other revenue /
Total revenue
8%60%44%46%67%39%
 
Operating ratiosSector median20202019201820172016
Program expense ratio Program expense ratio =
Program services /
Total expenses
81%31%35%35%39%38%
Spending ratio Spending ratio =
Total expenses /
Total revenue
95%122%160%155%75%131%
Program output ratio Program output ratio =
Program services /
Total revenue
74%38%56%54%29%49%
Savings ratio Savings ratio =
Surplus (deficit) /
Total revenue
5%-22%-60%-55%25%-31%
Reserve accumulation rate Reserve accumulation rate =
Surplus (deficit) /
Net assets
9%-7%-17%-16%11%-9%
General and admin ratio General and admin ratio =
Management and general expense /
Total expenses
11%45%37%37%34%34%
 
Investing ratiosSector median20202019201820172016
Total asset turnover Total asset turnover =
Total expenses /
Total assets
0.930.350.420.420.320.33
Degree of long-term investment Degree of long-term investment =
Total assets /
Total current assets
1.351.001.011.011.011.01
Current asset turnover Current asset turnover =
Total expenses /
Total current assets
1.740.350.420.420.320.33
 
Liquidity ratiosSector median20202019201820172016
Current ratio Current ratio =
Total current assets /
Total current liabilities
9.50397.6287.2387.23101.53110.09
Current liabilities ratio Current liabilities ratio =
Total current liabilities /
Total current assets
0.100.000.010.010.010.01
Liquid reserve level Liquid reserve level =
(Total current assets -
Total current liabilities) /
(Total expenses / 12)
5.9334.0028.0328.0336.7835.73
 
Solvency ratiosSector median20202019201820172016
Liabilities ratio Liabilities ratio =
Total liabilities /
Total assets
12%4%6%6%6%8%
Debt ratio Debt ratio =
Debt /
Total assets
0%0%0%0%0%0%
Reserve coverage ratio Reserve coverage ratio =
Net assets /
Total expenses
84%272%225%225%294%278%

Financials

Balance sheet
 
Assets20202019201820172016
Cash$85,441$97,634$97,634$175,439$126,423
Receivables, inventories, prepaids$29,832$22,310$22,310$29,560$27,479
Short-term investments$2,582,979$2,531,444$2,531,444$3,291,379$2,819,380
Other current assets$0$0$0$0$0
Total current assets$2,698,252$2,651,388$2,651,388$3,496,378$2,973,282
Long-term investments$0$0$0$0$0
Fixed assets$496$23,106$23,106$32,773$20,100
Other long-term assets$0$0$0$0$0
Total long-term assets$496$23,106$23,106$32,773$20,100
Total assets$2,698,748$2,674,494$2,674,494$3,529,151$2,993,382
 
Liabilities20202019201820172016
Payables and accrued expenses$6,786$30,396$30,396$34,436$27,007
Other current liabilities$0$0$0$0$0
Total current liabilities$6,786$30,396$30,396$34,436$27,007
Debt$0$0$0$0$0
Due to (from) affiliates$0$0$0$0$0
Other long-term liabilities$105,968$124,332$124,332$170,665$215,636
Total long-term liabilities$105,968$124,332$124,332$170,665$215,636
Total liabilities$112,754$154,728$154,728$205,101$242,643
 
Net assets20202019201820172016
Without donor restrictions$2,279,646$2,225,721$2,225,721$3,009,307$2,469,519
With donor restrictions$306,348$294,045$294,045$314,743$281,220
Net assets$2,585,994$2,519,766$2,519,766$3,324,050$2,750,739
 
Revenues and expenses
 
Revenue20202019201820172016
Total contributions$310,421$391,409$391,409$490,288$462,310
Program service revenue$0$0$0$0$0
Membership dues$0$0$0$0$0
Investment income$22,170$193,781$143,475$180,551$133,597
Other revenue$448,321$114,220$187,064$828,817$159,427
Total other revenue$470,491$308,001$330,539$1,009,368$293,024
Total revenue$780,912$699,410$721,948$1,499,656$755,334
 
Expenses20202019201820172016
Program services$296,068$390,843$390,843$437,216$372,852
Management and general$429,855$415,138$415,138$385,225$337,868
Fundraising$223,888$316,167$316,167$307,148$278,930
Total expenses$949,811$1,122,148$1,122,148$1,129,589$989,650
 
Change in net assets20202019201820172016
Surplus (deficit)($168,899)($422,738)($400,200)$370,067($234,316)
Other changes in net assets$0$0$0$0$0
Total change in net assets($168,899)($422,738)($400,200)$370,067($234,316)

Compensation

NameTitleCompensation
Greg SwindlePresident$83,925

Compensation data as of: 12/31/2020


Response from ministry

No response has been provided by this ministry.


The information below was provided to MinistryWatch by the ministry itself. It was last updated 2/16/2022. To update the information below, please email: info@ministrywatch.com


History

Founded in 1952, Herald of Truth has an illustrious past that began as a local radio program. When we entered the sixties, our programs could be heard on 238 radio stations and 50 television stations throughout the United States. In the seventies, our coverage grew to 468 radio stations and 152 television stations. Many of our broadcasters became household names in the Christian community. Men like James Walter Nichols, James Willeford, Harold Hazelip, Batsell Barrett Baxter, Glenn Owen, Juan Monroy, Landon Saunders, Phillip Morrison and Randy Becton. Today, their legacy lives on as Herald of Truth has greatly expanded its global reach. Our radio and outreach programs now extend across the globe.


Program accomplishments


Needs