Herald of Truth 
The information in this column was provided to MinistryWatch by the ministry itself. It was last updated 2/16/2022. To update the information in this column, please email: info@ministrywatch.com
Summary
At Herald of Truth, we have one mission: Evangelize. Not only do we want people to hear the Good News, we want them to act upon it. We want them to spread the pathway to salvation. We want them to share the story of Jesus.
Contact information
Mailing address:
Herald of Truth
PO Box 2439
Abilene, TX 79604
Website: www.heraldoftruth.org
Phone: 800-234-7995
Email: info@heraldoftruth.org
Organization details
EIN: 752255925
CEO/President: Greg Swindle
Chairman: Wesley Cunningham
Board size: 11
Founder:
Ruling year: 1989
Tax deductible: Yes
Fiscal year end: 12/31
Member of ECFA: No
Member of ECFA since:
Purpose
The Herald of Truth relies on mass media tools such as television, shortwave and radio to reach the millions of people who have never heard the story of Jesus. Seekers can safely hear God's Word in their homes. Currently, the Herald of Truth broadcasts radio shows in Central America, and with help, we hope to increase the number of people both foreign and domestic that will hear the Good News through the radio and television.
The internet is an open door. The Herald of Truth has been in a unique position to provide an evangelistic website that can reach those individuals with whom the local church would not normally come into contact. As we start a dialogue with seekers, we connect them with local churches who provide fellowship and discipleship. For many years, Herald of Truth has provided stories and videos churches and individuals could use (or read for themselves) to find the hope of the Savior. In the near future, Herald of Truth is dedicated to increasing our presence on the world wide web and social media in order to share the story of Jesus Christ.
The Herald of Truth team has traveled all over the world sharing the Good News. We have used face-to-face ministry with seekers in order to try to reap the harvest. In 2018 alone, Herald of Truth will have completed two domestic evangelistic campaigns (Wichita, Kan. and Dexter, Mich.) and roughly 24 international campaigns in Cuba, Malawi, Mozambique, Tanzania, Zambia, Honduras, Nicaragua, Guatemala, Panama, Mexico and Spain. Last year, 49 new congregations were added to the Kingdom in Cuba alone. These evangelistic events have always been geared to teach others how to evangelize and share the story of Jesus.
Mission statement
To allow every person on earth multiple opportunities to hear, see and experience the gospel of Jesus Christ, in their native language - every nation - every moment - every day.
Statement of faith
Donor confidence score
Transparency grade
D
To understand our transparency grade, click here.
Financial efficiency ratings
Sector: Educational Media
| Category | Rating | Overall rank | Sector rank |
| Overall efficiency rating | | 1011 of 1022 | 52 of 53 |
| Fund acquisition rating | | 1018 of 1024 | 53 of 53 |
| Resource allocation rating | | 1023 of 1024 | 53 of 53 |
| Asset utilization rating | | 780 of 1022 | 35 of 53 |
Financial ratios
| Funding ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Return on fundraising efforts Return on fundraising efforts = Fundraising expense / Total contributions | 8% | 72% | 81% | 81% | 63% | 60% |
Fundraising cost ratio Fundraising cost ratio = Fundraising expense / Total revenue | 7% | 29% | 45% | 44% | 20% | 37% |
Contributions reliance Contributions reliance = Total contributions / Total revenue | 92% | 40% | 56% | 54% | 33% | 61% |
Fundraising expense ratio Fundraising expense ratio = Fundraising expense / Total expenses | 7% | 24% | 28% | 28% | 27% | 28% |
Other revenue reliance Other revenue reliance = Total other revenue / Total revenue | 8% | 60% | 44% | 46% | 67% | 39% |
| Operating ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Program expense ratio Program expense ratio = Program services / Total expenses | 81% | 31% | 35% | 35% | 39% | 38% |
Spending ratio Spending ratio = Total expenses / Total revenue | 95% | 122% | 160% | 155% | 75% | 131% |
Program output ratio Program output ratio = Program services / Total revenue | 74% | 38% | 56% | 54% | 29% | 49% |
Savings ratio Savings ratio = Surplus (deficit) / Total revenue | 5% | -22% | -60% | -55% | 25% | -31% |
Reserve accumulation rate Reserve accumulation rate = Surplus (deficit) / Net assets | 9% | -7% | -17% | -16% | 11% | -9% |
General and admin ratio General and admin ratio = Management and general expense / Total expenses | 11% | 45% | 37% | 37% | 34% | 34% |
| Investing ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Total asset turnover Total asset turnover = Total expenses / Total assets | 0.93 | 0.35 | 0.42 | 0.42 | 0.32 | 0.33 |
Degree of long-term investment Degree of long-term investment = Total assets / Total current assets | 1.35 | 1.00 | 1.01 | 1.01 | 1.01 | 1.01 |
Current asset turnover Current asset turnover = Total expenses / Total current assets | 1.74 | 0.35 | 0.42 | 0.42 | 0.32 | 0.33 |
| Liquidity ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Current ratio Current ratio = Total current assets / Total current liabilities | 9.50 | 397.62 | 87.23 | 87.23 | 101.53 | 110.09 |
Current liabilities ratio Current liabilities ratio = Total current liabilities / Total current assets | 0.10 | 0.00 | 0.01 | 0.01 | 0.01 | 0.01 |
Liquid reserve level Liquid reserve level = (Total current assets - Total current liabilities) / (Total expenses / 12) | 5.93 | 34.00 | 28.03 | 28.03 | 36.78 | 35.73 |
| Solvency ratios | Sector median | 2020 | 2019 | 2018 | 2017 | 2016 |
Liabilities ratio Liabilities ratio = Total liabilities / Total assets | 12% | 4% | 6% | 6% | 6% | 8% |
Debt ratio Debt ratio = Debt / Total assets | 0% | 0% | 0% | 0% | 0% | 0% |
Reserve coverage ratio Reserve coverage ratio = Net assets / Total expenses | 84% | 272% | 225% | 225% | 294% | 278% |
Financials
| Balance sheet | |||||
| Assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Cash | $85,441 | $97,634 | $97,634 | $175,439 | $126,423 |
| Receivables, inventories, prepaids | $29,832 | $22,310 | $22,310 | $29,560 | $27,479 |
| Short-term investments | $2,582,979 | $2,531,444 | $2,531,444 | $3,291,379 | $2,819,380 |
| Other current assets | $0 | $0 | $0 | $0 | $0 |
| Total current assets | $2,698,252 | $2,651,388 | $2,651,388 | $3,496,378 | $2,973,282 |
| Long-term investments | $0 | $0 | $0 | $0 | $0 |
| Fixed assets | $496 | $23,106 | $23,106 | $32,773 | $20,100 |
| Other long-term assets | $0 | $0 | $0 | $0 | $0 |
| Total long-term assets | $496 | $23,106 | $23,106 | $32,773 | $20,100 |
| Total assets | $2,698,748 | $2,674,494 | $2,674,494 | $3,529,151 | $2,993,382 |
| Liabilities | 2020 | 2019 | 2018 | 2017 | 2016 |
| Payables and accrued expenses | $6,786 | $30,396 | $30,396 | $34,436 | $27,007 |
| Other current liabilities | $0 | $0 | $0 | $0 | $0 |
| Total current liabilities | $6,786 | $30,396 | $30,396 | $34,436 | $27,007 |
| Debt | $0 | $0 | $0 | $0 | $0 |
| Due to (from) affiliates | $0 | $0 | $0 | $0 | $0 |
| Other long-term liabilities | $105,968 | $124,332 | $124,332 | $170,665 | $215,636 |
| Total long-term liabilities | $105,968 | $124,332 | $124,332 | $170,665 | $215,636 |
| Total liabilities | $112,754 | $154,728 | $154,728 | $205,101 | $242,643 |
| Net assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Without donor restrictions | $2,279,646 | $2,225,721 | $2,225,721 | $3,009,307 | $2,469,519 |
| With donor restrictions | $306,348 | $294,045 | $294,045 | $314,743 | $281,220 |
| Net assets | $2,585,994 | $2,519,766 | $2,519,766 | $3,324,050 | $2,750,739 |
| Revenues and expenses | |||||
| Revenue | 2020 | 2019 | 2018 | 2017 | 2016 |
| Total contributions | $310,421 | $391,409 | $391,409 | $490,288 | $462,310 |
| Program service revenue | $0 | $0 | $0 | $0 | $0 |
| Membership dues | $0 | $0 | $0 | $0 | $0 |
| Investment income | $22,170 | $193,781 | $143,475 | $180,551 | $133,597 |
| Other revenue | $448,321 | $114,220 | $187,064 | $828,817 | $159,427 |
| Total other revenue | $470,491 | $308,001 | $330,539 | $1,009,368 | $293,024 |
| Total revenue | $780,912 | $699,410 | $721,948 | $1,499,656 | $755,334 |
| Expenses | 2020 | 2019 | 2018 | 2017 | 2016 |
| Program services | $296,068 | $390,843 | $390,843 | $437,216 | $372,852 |
| Management and general | $429,855 | $415,138 | $415,138 | $385,225 | $337,868 |
| Fundraising | $223,888 | $316,167 | $316,167 | $307,148 | $278,930 |
| Total expenses | $949,811 | $1,122,148 | $1,122,148 | $1,129,589 | $989,650 |
| Change in net assets | 2020 | 2019 | 2018 | 2017 | 2016 |
| Surplus (deficit) | ($168,899) | ($422,738) | ($400,200) | $370,067 | ($234,316) |
| Other changes in net assets | $0 | $0 | $0 | $0 | $0 |
| Total change in net assets | ($168,899) | ($422,738) | ($400,200) | $370,067 | ($234,316) |
Compensation
| Name | Title | Compensation |
| Greg Swindle | President | $83,925 |
Compensation data as of: 12/31/2020
Response from ministry
No response has been provided by this ministry.
The information below was provided to MinistryWatch by the ministry itself. It was last updated 2/16/2022. To update the information below, please email: info@ministrywatch.com
History
Founded in 1952, Herald of Truth has an illustrious past that began as a local radio program. When we entered the sixties, our programs could be heard on 238 radio stations and 50 television stations throughout the United States. In the seventies, our coverage grew to 468 radio stations and 152 television stations. Many of our broadcasters became household names in the Christian community. Men like James Walter Nichols, James Willeford, Harold Hazelip, Batsell Barrett Baxter, Glenn Owen, Juan Monroy, Landon Saunders, Phillip Morrison and Randy Becton. Today, their legacy lives on as Herald of Truth has greatly expanded its global reach. Our radio and outreach programs now extend across the globe.